Whats the worst that can
happen?1) You build a network of great contacts2) You make your web properties more involving and interactive3) You improve customer service levels4) You get free referral traffic from your social profiles What downside?
Key Points1) No you can NOT
carry on using “rubbish” content2) Stop going for the “easy” link3) Lets all forget about the “algo”. Lets build good stuff.4) We shot PageRank. Sorry.5) Faking social profiles is really quite hard.6) If you don’t have your own network, use someone else’s.7) Always be on the lookout! Questions?
Best Practices1) You have to remove
all copied content, de-index it etc.2) Everything spiders see on your site should be good – if it isnt, then de-index. Everything.3) Stop buying links off anyone – you can still “make” some though, as long as its done sensibly.4) Don’t even bother trying to game the social system.5) Bring your community “in house” (or on site)6) Engage! Even if you don’t think its worth it now, it will be in a few years. Rel Author is a great example of where things are going….