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Roundup Mobile - Kevin Kozinchik - LinkShare


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Roundup Mobile - Kevin Kozinchik - LinkShare

  1. 1. Mobile in Affiliate Marketing Kevin Kozinchik – Director of European Sales, LinkShare
  2. 2. <ul><li>The Big Question: </li></ul><ul><li>Will mobile commerce ever pick up in the UK and if so is it relevant to affiliate marketing? </li></ul>The Future of Mobile Commerce In the UK The Answer: If other markets (Japan and US) and the growth of the internet are any indication of what is to come then YES!
  3. 3. <ul><li>Background Info: </li></ul><ul><li>Mobile edges out PC platforms as internet access device </li></ul><ul><li>PC commerce is more prominent on weekends and mobile during the week </li></ul><ul><li>Majority of Japanese retailers have a mobile commerce site </li></ul><ul><li>QR Codes enable offline advertising to be monetized online via mobiles </li></ul>Japan and Mobile – The Future of the UK?
  4. 4. <ul><li>What is a QR Code? </li></ul><ul><ul><li>Matrix code (or two-dimensional bar code) created by Japanese corporation Denso- Wave in 1994. The &quot;QR&quot; is derived from &quot;Quick Response&quot;, as the creator intended the code to allow its contents to be decoded at high speed. </li></ul></ul>Mobile Affiliate Marketing in Japan
  5. 5. <ul><li>Mobile Affiliate Segments </li></ul><ul><li>Loyalty/Reward Sites </li></ul><ul><li>Voucher Sites </li></ul><ul><li>Offline affiliates (using QR codes) </li></ul><ul><li>Publishing houses (QR codes in advertising) </li></ul><ul><li>Search affiliates (via mobile search engines) </li></ul><ul><li>How it is being used….? </li></ul>Mobile Affiliate Marketing in Japan
  6. 6. Ads Inserted Into Credit Card Statements or Shipped Orders…. Merchant 1) Merchant to Merchant Promotions QR Code Scanned
  7. 7. Selects goods on TV and scan with mobile….. Merchant 2) Ads on IPTV
  8. 8. players Buy the goods used by Game characters! 3) Ads Within Gaming and Amusement Parks
  9. 9. Merchant 4) Ads in Catalogues and Print Ads Buy goods on your mobile via offline ads and catalogues….
  10. 10. 5) Buy Items From Your Favourite TV Shows Watch TV on your mobile Product Links Embedded in Shows Click to buy during or after Merchant ○○☆☆□□ ○○☆☆□□ 夏休みアイテム特集 ○○☆☆□□
  11. 11. Mobile in Japan: What People Buy Online <ul><li>This is the US/UK in 2-3 years: $88 billion in m-commerce by 2009 </li></ul>Source: PCs Books / Magazines Clothing / Accessories Healthcare / Diet Products Food / Beverage CD / DVD/ Video Electronics Travel & Hotels Mobile Travel & Hotels Clothing / Accessories Books / Magazines Event Tickets CD / DVD/ Video Healthcare / Diet Products Cosmetics / Perfumes
  12. 12. Anything can be Sold via Mobile! Interior Shop Hirureed 1,200 sofas sold during a 3-day sale! The right operation enables Merchants to sell anything via mobile
  13. 13. <ul><li>Small proportion of US retailers have mobile commerce sites but that number is growing rapidly </li></ul><ul><li>How it is being used in affiliate marketing: </li></ul><ul><ul><li>Click to call </li></ul></ul><ul><ul><li>Price Comparison </li></ul></ul><ul><ul><li>Vouchers </li></ul></ul><ul><li>Future uses </li></ul><ul><ul><li>Similar to Japan but QR codes for sure </li></ul></ul>US Mobile and Affiliate Marketing
  14. 14. US Mobile in Affiliate Marketing Vouchers and Comparison now… Monetizing offline ads via QR codes soon!
  15. 15. <ul><li>The Conclusion…. </li></ul><ul><li>It is only a matter of time in the UK! Why </li></ul><ul><li>not be an early adopter? LinkShare is…. </li></ul>