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Ralf Hein, Kevin Edwards - Why best practice matters and the future role of Affiliate Councils

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Europe 2010

Published in: Education
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Ralf Hein, Kevin Edwards - Why best practice matters and the future role of Affiliate Councils

  1. 1. Affiliate Marketing Council
  2. 2. The AMC <ul><li>Founded in 2007 </li></ul><ul><li>Comprised of ten affiliate networks, all paid members </li></ul><ul><li>All affiliates can attend without charge </li></ul><ul><li>Agencies & advertisers are also welcome </li></ul><ul><li>Interest was initially limited to a small number of individuals </li></ul><ul><li>This has grown, meetings regularly attract dozens of attendees from all corners of the industry </li></ul>
  3. 3. Work achieved... <ul><li>Affiliate Marketing Handbook </li></ul><ul><li>Voucher Code, Code of Conduct </li></ul><ul><li>Ethical Merchant Guide </li></ul><ul><li>Rebate Catcher / Downloadable Software Code of Conduct </li></ul><ul><li>Affiliate Check List </li></ul><ul><li>Presentation opportunities </li></ul><ul><li>Affiliate forums </li></ul>
  4. 4. What now?
  5. 5. Current Projects <ul><li>Regulation Committee </li></ul><ul><ul><li>Product Feed Best Practice Guidelines </li></ul></ul><ul><ul><li>Rollout of Downloadable Software </li></ul></ul><ul><ul><li>Voucher Codes revisited </li></ul></ul><ul><ul><li>Contextual advertising / PI cookies </li></ul></ul><ul><ul><li>Ethical Affiliate Charter </li></ul></ul>
  6. 6. What now? <ul><li>Marketing Committee </li></ul><ul><ul><li>Size of the industry </li></ul></ul><ul><ul><li>Publisher Toolkits </li></ul></ul><ul><ul><li>The Handbook revisited </li></ul></ul><ul><ul><li>Affiliate Marketing Forum </li></ul></ul><ul><ul><li>Ad:Tech Presentation </li></ul></ul><ul><ul><li>Multi-Attribution Working Group </li></ul></ul><ul><ul><li>Case Studies </li></ul></ul><ul><ul><li>The AMC website </li></ul></ul>
  7. 7. Get in touch <ul><li>Dan Redfearn, [email_address] </li></ul><ul><li>Kevin Edwards, [email_address] </li></ul><ul><li>@IAB_AMC </li></ul><ul><li>Meetings are last Thursday in June, August, October </li></ul><ul><li>3pm, IAB, 14 Macklin Street, London. WC2B 5NF </li></ul>

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