Linking Strategies - Roy Huiskes - One To Market


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Linking Strategies - Roy Huiskes - One To Market

  1. 1. Internal link building
  2. 2. <ul><li>Roy Huiskes </li></ul><ul><li>sr. SEO Consultant </li></ul>
  3. 3. The next 20 min: <ul><li>What’s an internal linking structure? </li></ul><ul><li>Why is it important to optimize? </li></ul><ul><li>Most important strategies </li></ul><ul><li>Take aways </li></ul>
  4. 4. What you’ll learn: <ul><li>Why website structure are important for link building </li></ul><ul><li>Why the wikipedia works so well </li></ul><ul><li>How to improve your breadcrumbs for link building </li></ul>
  5. 5. Why are links important? <ul><li>They give you a ‘vote’ for your website. </li></ul><ul><li>They tell something about the page it points to </li></ul><ul><li>Therefore search engines use them to value pages on your site and determine ranking </li></ul>
  6. 6. What is internal link building internal link building <ul><li>Website structure </li></ul><ul><li>In text links </li></ul><ul><li>Breadcrumbs </li></ul><ul><li>PageRank Flow (and PageRank sculpting...) </li></ul><ul><li>tags and more... </li></ul>
  7. 7. Why? <ul><li>Your linklove should flow to the pages which are most important for your money flow ! </li></ul>
  8. 8. Information Architecture <ul><li>First for users </li></ul><ul><li>Keep the search engines in mind for accessibility and spiderability </li></ul>
  9. 9. So, give the right directions!
  10. 10. Focus
  11. 11. Size does matter!
  12. 12. Dont’ forget: it’s about the money pages! money pages!
  13. 13. An Example
  14. 15. Secondary Main
  15. 16. Main Secondary Great content!
  16. 18. Siloing
  17. 19. What? and why! <ul><li>Contextual value in content and links </li></ul>
  18. 23. PageRank Sculpting
  19. 24. Control PageRank flow
  20. 25. How? <ul><li>Nofollow (hipster) </li></ul><ul><li>Javascript Links (old school) </li></ul><ul><li>Robots.txt (kinda stupid) </li></ul><ul><li>Noindex, Nofollow Meta information (more advanced and works great) </li></ul>
  21. 26. The General Idea: <ul><li>Don’t send linklove to pages that do not deserve or need it </li></ul>
  22. 27. Got some spare time? <ul><li>Go! see what it can do for you </li></ul><ul><li>But rather spend more time on developing a great website structure </li></ul>
  23. 28. Beware! <ul><li>Duplicate Content </li></ul><ul><li>Print pages </li></ul><ul><li>Canonical Issues </li></ul>
  24. 29. In text linking
  25. 30. Why the wiki works <ul><li>Consistent , contextual links , in text with great relevance and external link building that flows with relevance throughout the whole website </li></ul>
  26. 31. Breadcrumbs
  27. 32. Breadcrumbs <ul><li>Home > books > horror > Stephen King </li></ul><ul><li>But think about this: </li></ul><ul><li>Bookstore > Horror books > Stephen King </li></ul>
  28. 33. Where are you? <ul><li>And how do you know? </li></ul><ul><li>It’s an extra relevant link to each page, based on importance </li></ul><ul><li>It increases the spiderability for your website </li></ul>
  29. 34. WordPress Users? <ul><li>SEO Smart links </li></ul><ul><li>Internal Link Building </li></ul>
  30. 35. WordPress Users? <ul><li>Yoast Breadcrumbs </li></ul><ul><li>Yoast Meta Robots </li></ul><ul><li>Yoast RSS Footer </li></ul><ul><li> </li></ul>
  31. 36. Recommendation: <ul><li>The extreme SEO Session! </li></ul>
  32. 37. Take aways <ul><li>A good website structure is important </li></ul><ul><li>Categorize your pages </li></ul><ul><li>Be consistent with keywords </li></ul><ul><li>In-text-linking is the best (remember the wikipedia) </li></ul><ul><li>Focus on Moneypages </li></ul>
  33. 38. Questions!
  34. 39. Get in contact! <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul>