This session will examine how the Lead Generation market has developed over the past year, what challenges and opportunities the current economic climate is providing for Affiliate marketers and how newcomers and experts alike can prosper from the world’s fastest growing category of online marketing. The session will provide industry insight from Lead Generation networks as well as panel contributions from Lead Buyers and Lead Sellers. The industry panellists will share their Lead Gen experiences and give advice to Lead Experts and Lead novices alike!
The session will cover the following: Examine the role of Lead Generation before, during and after recession and explore how the shifting global financial markets have affected the industry. How online marketing can be made to work harder for both the Finance and non Finance industries alike What is and what isn’t premium lead generation, e.g. co-reg/free ipod type vs. real time search, display and emails leads and how you can make money from both. The role of different lead categories – financial vs. Non-financial – where are the best opportunities? Regulation – how will new Mortgage legislation effect lead generation and what are the current pain points that Affiliate marketers are experiencing because of tighter rules. What are the benefits of working through a Lead network like LeadPoint or LeadBay? How do you get started? Are there examples of best practice?