![AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/4-peterellenmaxymiserhowtoincreaseyourconversionrate-090501070645-phpapp02/75/how-to-increase-your-conversion-rate-2-2048.jpg?cb=1667597953)
![A/B testing takes one element from a web page and trials it against a second variation. This process determines the most effective version for achieving your desired outcome. A/B testing is simple, effective and yields results extremely quickly. Tangible gains are obvious and easy to implement. ,[object Object],CONVERSION MANAGEMENT maxymiser TM](https://image.slidesharecdn.com/4-peterellenmaxymiserhowtoincreaseyourconversionrate-090501070645-phpapp02/75/how-to-increase-your-conversion-rate-6-2048.jpg?cb=1667597953)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONVERSION MANAGEMENT](https://image.slidesharecdn.com/4-peterellenmaxymiserhowtoincreaseyourconversionrate-090501070645-phpapp02/75/how-to-increase-your-conversion-rate-10-2048.jpg?cb=1667597953)
![SCRAPING THE SURFACE ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/4-peterellenmaxymiserhowtoincreaseyourconversionrate-090501070645-phpapp02/75/how-to-increase-your-conversion-rate-13-2048.jpg?cb=1667597953)
![CONVERSION MANAGEMENT, ADVANCED Personalise content: Move from one site fits all to tailored sites / pages for different users to increase relevance and conversion rates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/4-peterellenmaxymiserhowtoincreaseyourconversionrate-090501070645-phpapp02/75/how-to-increase-your-conversion-rate-21-2048.jpg?cb=1667597953)
![CONVERSION MANAGEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/4-peterellenmaxymiserhowtoincreaseyourconversionrate-090501070645-phpapp02/75/how-to-increase-your-conversion-rate-23-2048.jpg?cb=1667597953)
![TEST PLATFORMS ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/4-peterellenmaxymiserhowtoincreaseyourconversionrate-090501070645-phpapp02/75/how-to-increase-your-conversion-rate-24-2048.jpg?cb=1667597953)
How to Increase your Conversion Rate
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How to Increase your Conversion Rate
- 1. HOW TO PROACTIVELY INCREASE CONVERSION RATES
- 4. New Button – 27% increase in clickthroughs… … and 3% decrease in sales! Button Variant Visual Payment Page Uplift Sales Conversion Rate Uplift “ Buy” (control) 0.00% 0.00% “ Select” (new) 27.30% -2.96%
- 5. WHAT HAS BEEN HAPPENING… Traffic Driving Retention CONVERSION
- 8. 6.45% less wasted traffic! 6.45% Increase in Applications! Maxybox Lift on control Variant1 6.45% Control 0%
- 9. MULTIVARIATE TESTING / OPTIMISING Allows testing of multiple areas of a web page with many variations of content
- 11. Test Variants
- 12. New Page – 119% increase in clicks on Join Free Double digit increase in Subscriptions Content Combination Lift on control 1 119% 2 112% 3 112% 4 104% Etc … Default Content 0.00%
- 14. CASINO LANDING PAGE vs New header and message: 16% more click throughs 6.5% increase in Registrations
- 15. CASINO LANDING PAGE TEST PAGE & VARIANTS
- 16. CASINO LANDING PAGE TEST PAGE & VARIANTS
- 17. RESULTS New Page – 37% increase in call to action clicks £200,000 increase in revenue
- 18. Test Variants
- 20. New Page – 14% increase in flow through checkout!! Content Variant Conversion rate Lift on control Page 1 85.43% 14.11% Control (Page 85) 74.87% 0.00%
- 22. TARGETING
- 25. QUESTIONS?