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Am I really taking advantage of seasonality in affiliate Marketing - Tina Judic, Tim Jessop, Charlie Ranger

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Am I really taking advantage of seasonality in affiliate Marketing - Tina Judic, Tim Jessop, Charlie Ranger

  1. 1. Am I really taking advantage of Seasonality in Affiliate Marketing?
  2. 2. On the panel today: ZAK EDWARDS CHARLIE RANGER GILLIAN MAKEPEACE TIM JESSOP MANAGING ONLINE MARKETING AFFILIATE MARKETING MARKETING DIRECTOR MANAGER MANAGER MANAGER PREZZYBOX TUI UK DEBENHAMS TESCO
  3. 3. Christmas planning is starting earlier every year Consumers are actively researching Christmas shopping sooner and sooner 16 weeks 14 weeks 9 weeks • Weekly unique terms represented as share of all search terms to All Categories • US trendSource: Experian Hitwise UK 2011
  4. 4. Early snow affected online behaviours As did the ash cloudSource: Experian Hitwise UK 2011
  5. 5. Most searched-for products on Cyber Sunday 2010 Snow shoes?Source: Experian Hitwise UK 2011
  6. 6. Flight searches begin to increase mid-December but really take off in JanuarySource: Experian Hitwise UK 2011
  7. 7. Mother’s Day caused the biggest spike in Spring • Sunday 27 March was the single biggest day in online retail this Spring • Saturday 2 April was the single biggest day for Footfall with a last minute rush for gift buyingSource: Experian Hitwise UK 2011
  8. 8. Easter weekend faired better online than offline • Easter Sunday, 24 March, was the single lowest day for footfall in spring • Easter Monday, 25 April, saw traffic peak for online retailers above the traditional weekly spike on Sunday.Source: Experian Hitwise UK 2011
  9. 9. The Royal Wedding caused drop-offs in online & offline • The Royal Wedding led to a Footfall Index score 33% lower than on 29 April 2010 • There was a significant dip in online traffic to retail websites that day, representing the worst day for online retail in AprilSource: Experian Hitwise UK 2011
  10. 10. “Compare travel insurance” Experienced a 1,676% increase • Increase in “compare” related terms across all industries including travel, telecoms and utilities • Reflects increased price-sensitive consumers and appetite to find the best deals onlineSource: Experian Hitwise UK 2011
  11. 11. However, comparison sites are losing market share…to vouchers and social shoppingSource: Experian Hitwise UK 2011
  12. 12. Group-buying is really taking hold…Groupon’s traffic has grown 350% in the last yearSource: Experian Hitwise UK 2011
  13. 13. Our online access is changing… • In September 2009, just 0.02% of all UK web traffic originated from a mobile device • In January 2011 this figure was a staggering 8.09% (representing a growth of over 4000%)! • This figure has exceeded 10% alreadySource: Experian Hitwise UK 2011
  14. 14. Considerably… How will this shift affect seasonal norm?Source: Prosper Mobile Insights 2011
  15. 15. Over to the panel:Are we really taking advantage ofSeasonality in Affiliate Marketing?

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