Adsense Tuning Workshop - Increasing your Income - Axel Jack Metayer

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Adsense Tuning Workshop - Increasing your Income - Axel Jack Metayer

  1. 1. What would you do if your income was provided?Sonntag, 5. Juni 2011
  2. 2. Adwords Ads matching to search querySonntag, 5. Juni 2011
  3. 3. Adsense Advantages It‘s free It‘s easy Can be set up in one hour No long contracts Allows you to focus on your siteSonntag, 5. Juni 2011
  4. 4. Adsense Ads matching the contentSonntag, 5. Juni 2011
  5. 5. Adsense Ad FormatsSonntag, 5. Juni 2011
  6. 6. Sonntag, 5. Juni 2011
  7. 7. Sonntag, 5. Juni 2011
  8. 8. Sonntag, 5. Juni 2011
  9. 9. Automatic ReportsSonntag, 5. Juni 2011
  10. 10. Adsense ProductsSonntag, 5. Juni 2011
  11. 11. Adsense Products Adsense For Content AFC (68% revenue share)Sonntag, 5. Juni 2011
  12. 12. Adsense Products Adsense For Content AFC (68% revenue share)Sonntag, 5. Juni 2011
  13. 13. Adsense Products Adsense For Content AFC (68% revenue share) Adsense For Search AFS (51% revenue share)Sonntag, 5. Juni 2011
  14. 14. Adsense Products Adsense For Content AFC (68% revenue share) Adsense For Search AFS (51% revenue share)Sonntag, 5. Juni 2011
  15. 15. Adsense Products Adsense For Content AFC (68% revenue share) Adsense For Search AFS (51% revenue share) Special features if revenue > 600$ / daySonntag, 5. Juni 2011
  16. 16. Adsense Heatmap http://bit.ly/adsense-heatmapSonntag, 5. Juni 2011
  17. 17. Adsense BasicsSonntag, 5. Juni 2011
  18. 18. Adsense Basics Activate text and image adsSonntag, 5. Juni 2011
  19. 19. Adsense Basics Activate text and image adsSonntag, 5. Juni 2011
  20. 20. Adsense Basics Activate text and image ads Use big formats e.g. 336x280 pixelSonntag, 5. Juni 2011
  21. 21. Adsense Basics Activate text and image ads Use big formats e.g. 336x280 pixelSonntag, 5. Juni 2011
  22. 22. Adsense Basics Activate text and image ads Use big formats e.g. 336x280 pixel Place ads above the foldSonntag, 5. Juni 2011
  23. 23. Adsense Basics Activate text and image ads Use big formats e.g. 336x280 pixel Place ads above the foldSonntag, 5. Juni 2011
  24. 24. Adsense Basics Activate text and image ads Use big formats e.g. 336x280 pixel Place ads above the fold Use link blocksSonntag, 5. Juni 2011
  25. 25. Adsense Basics Activate text and image ads Use big formats e.g. 336x280 pixel Place ads above the fold Use link blocksSonntag, 5. Juni 2011
  26. 26. Adsense Basics Activate text and image ads Use big formats e.g. 336x280 pixel Place ads above the fold Use link blocks Place ads near site navigationSonntag, 5. Juni 2011
  27. 27. Adsense Basics Activate text and image ads Use big formats e.g. 336x280 pixel Place ads above the fold Use link blocks Place ads near site navigationSonntag, 5. Juni 2011
  28. 28. Adsense Basics Activate text and image ads Use big formats e.g. 336x280 pixel Place ads above the fold Use link blocks Place ads near site navigation Place ad with highest clickrate at first in HTML codeSonntag, 5. Juni 2011
  29. 29. Adsense TuningSonntag, 5. Juni 2011
  30. 30. Adsense Tuning Submit site to Google AdPlanerSonntag, 5. Juni 2011
  31. 31. Adsense Tuning Submit site to Google AdPlanerSonntag, 5. Juni 2011
  32. 32. Adsense Tuning Submit site to Google AdPlaner Create placements for your siteSonntag, 5. Juni 2011
  33. 33. Adsense Tuning Submit site to Google AdPlaner Create placements for your siteSonntag, 5. Juni 2011
  34. 34. Adsense Tuning Submit site to Google AdPlaner Create placements for your site Release Google Analytics data in AdPlanerSonntag, 5. Juni 2011
  35. 35. Adsense Tuning Submit site to Google AdPlaner Create placements for your site Release Google Analytics data in AdPlanerSonntag, 5. Juni 2011
  36. 36. Adsense Tuning Submit site to Google AdPlaner Create placements for your site Release Google Analytics data in AdPlaner Use Adsense for Search (AFS) in search results on your siteSonntag, 5. Juni 2011
  37. 37. Adsense + AnalyticsSonntag, 5. Juni 2011
  38. 38. A/B TestingSonntag, 5. Juni 2011
  39. 39. A/B Testing Which ads bring more revenue?Sonntag, 5. Juni 2011
  40. 40. A/B Testing Which ads bring more revenue?Sonntag, 5. Juni 2011
  41. 41. A/B Testing Which ads bring more revenue? Which color, size, placement works best on my site?Sonntag, 5. Juni 2011
  42. 42. A/B Testing Which ads bring more revenue? Which color, size, placement works best on my site?Sonntag, 5. Juni 2011
  43. 43. A/B Testing Which ads bring more revenue? Which color, size, placement works best on my site? Which content brings the most revenue?Sonntag, 5. Juni 2011
  44. 44. Selfmade A/B Testing <script type="text/javascript"> var random_number = Math.random(); if (random_number < .5){ //your first ad unit code goes here } else { //your second ad unit code goes here } </script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/ show_ads.js"></script> http://bit.ly/adsense-abSonntag, 5. Juni 2011
  45. 45. Optimise On Facts Belief FactsSonntag, 5. Juni 2011
  46. 46. A/B Testing ExampleSonntag, 5. Juni 2011
  47. 47. A/B Testing EvaluationSonntag, 5. Juni 2011
  48. 48. A/B Testing StepsSonntag, 5. Juni 2011
  49. 49. A/B Testing Steps Create channels (e.g. main-content-ad)Sonntag, 5. Juni 2011
  50. 50. A/B Testing Steps Create channels (e.g. main-content-ad)Sonntag, 5. Juni 2011
  51. 51. A/B Testing Steps Create channels (e.g. main-content-ad) Create ad-units (e.g. main-336x280)Sonntag, 5. Juni 2011
  52. 52. A/B Testing Steps Create channels (e.g. main-content-ad) Create ad-units (e.g. main-336x280)Sonntag, 5. Juni 2011
  53. 53. A/B Testing Steps Create channels (e.g. main-content-ad) Create ad-units (e.g. main-336x280) Insert code in website with a/b scriptSonntag, 5. Juni 2011
  54. 54. A/B Testing Steps Create channels (e.g. main-content-ad) Create ad-units (e.g. main-336x280) Insert code in website with a/b scriptSonntag, 5. Juni 2011
  55. 55. A/B Testing Steps Create channels (e.g. main-content-ad) Create ad-units (e.g. main-336x280) Insert code in website with a/b script AnalyzeSonntag, 5. Juni 2011
  56. 56. A/B Testing Steps Create channels (e.g. main-content-ad) Create ad-units (e.g. main-336x280) Insert code in website with a/b script AnalyzeSonntag, 5. Juni 2011
  57. 57. A/B Testing Steps Create channels (e.g. main-content-ad) Create ad-units (e.g. main-336x280) Insert code in website with a/b script Analyze Create new A/B testSonntag, 5. Juni 2011
  58. 58. A/B Testing Steps Create channels (e.g. main-content-ad) Create ad-units (e.g. main-336x280) Insert code in website with a/b script Analyze Create new A/B testSonntag, 5. Juni 2011
  59. 59. My RecommendationsSonntag, 5. Juni 2011
  60. 60. My Recommendations Dare to make changesSonntag, 5. Juni 2011
  61. 61. My Recommendations Dare to make changes Read & test a lotSonntag, 5. Juni 2011
  62. 62. My Recommendations Dare to make changes Read & test a lot Ready, fire, aim Ready, aim, fireSonntag, 5. Juni 2011
  63. 63. Useful Books gettingreal.37signals.com The 4-Hour WorkweekSonntag, 5. Juni 2011
  64. 64. Useful Links adsense.blogspot.com (subscribe by email) youtube.com/user/InsideAdSense google.com/support/forum/p/AdSense gettingreal.37signals.comSonntag, 5. Juni 2011
  65. 65. Contact Axel Jack Metayer Site: http://www.kfz.net Blog: http://autoschieber.net @autoschieber DerAutoschieber Xing.com slideshare.net/autoschieberSonntag, 5. Juni 2011

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