10 Things To Do Before You Thrive As Affiliates: How To Get Even More Out Of Your Affiliate Marketing

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Innovate, experiment and value everything you do...this session offers tactical advice for affiliates and merchants on how to develop their businesses looking to the year ahead, supported with new case studies.

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10 Things To Do Before You Thrive As Affiliates: How To Get Even More Out Of Your Affiliate Marketing

  1. 1. 3 things to do before you thrive How to get even more out of your affiliate marketing
  2. 2. Michael Steckler <ul><li>Managing Director, AOL Advertising </li></ul>
  3. 3. Coming up… <ul><li>Trends and Opportunities : Michael Steckler, Managing Director, AOL Advertising </li></ul><ul><li>3 things to do before you thrive : Paul Fellows, Solutions Director, buy.at </li></ul><ul><li>A case study : Josie Nettle, Head of Affiliate, Hotels.com </li></ul><ul><li>Summary : Michael Steckler </li></ul><ul><li>Q&A (5 mins) </li></ul>
  4. 5. Consumers driven by their online needs Behaviour Rational Benefit Emotional payoff Focus Boxes I tick Sense of control Quick hits Taking a break A treat or laugh Exploration Things I find out Excitement & social currency Engagement Time to myself Escape!!! Accomplishment Liberation Discovery Release
  5. 6. The power of brands
  6. 7.
  7. 8. Source: Jeremiah Owyang – www.web-strategist.com
  8. 9. The value of content In the future it'll probably be the reality. I think it's a good way to gauge how many people are interested Rio Ferdinand England defender
  9. 10. What of platforms? <ul><li>Phones get smarter </li></ul><ul><li>Wi-Fi enables the mobile internet </li></ul><ul><li>Rise of the application + mobile services </li></ul><ul><li>Location based services gain steam </li></ul>
  10. 11. Price driven consumer
  11. 12. Paul Fellows, buy.at <ul><li>3 things to do before you thrive </li></ul>
  12. 14. Try new things or try things again
  13. 15. Re-targeting opportunities Customer clicks an affiliate link/advert to advertiser’s site User doesn’t convert Customer clicks on the banner and returns to advertiser’s site. The merchant’s advert is served to the customer again when they visit a site on the AOL Network User purchases from the merchant’s site. Affiliate is awarded the commission.
  14. 16. Look beyond the front gate
  15. 17. Demand the best 100%
  16. 19. Josie Nettle, Hotels.com <ul><li>Working together, a customised approach </li></ul>
  17. 20. Over 100K pages, but 90% of affiliates drive traffic to the homepage
  18. 21. Finding a solution to expose the product breadth <ul><li>Customisable </li></ul><ul><li>Relevant to different affiliates </li></ul><ul><li>Easy implementation for affiliates </li></ul>
  19. 22. Affiliates have different needs - can one feed work for all? Longitude and Latitude for mapping Reviews and descriptions for content Post code, for price comparison
  20. 23. A tailored solution – the buy.at API <ul><li>One account: No additional API logins and IDs required </li></ul><ul><li>Simplified access: Affiliates use simple URL parameters to submit requests so no need to create XML strings to submit a query </li></ul><ul><li>Easy to understand documentation: No need to read through confusing and lengthy documentation </li></ul><ul><li>Enhanced features: An affiliate deep link is automatically created and appended to the response. </li></ul><ul><li>Extensions: We can offer customisations and enhancements to reflect any site functionality changes over time </li></ul>
  21. 24. But more than just feeds…. Deep-linking tools Customisable Html Product catalogues Co-brand creative Destination specific Ads Voucher codes
  22. 25. Summary - Working together We love hearing from our affiliates and finding new ways to improve our programs together with our networks. Trying new things: Watch this space for more new tools and integration methods coming soon – and tell us what you think!
  23. 26. Michael Steckler <ul><li>Q&A & Summary </li></ul>

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