10 Things To Do Before You Thrive As Affiliates: How To Get Even More Out Of Your Affiliate Marketing


Published on

Innovate, experiment and value everything you do...this session offers tactical advice for affiliates and merchants on how to develop their businesses looking to the year ahead, supported with new case studies.

Published in: Business, Technology, Design
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

10 Things To Do Before You Thrive As Affiliates: How To Get Even More Out Of Your Affiliate Marketing

  1. 1. 3 things to do before you thrive How to get even more out of your affiliate marketing
  2. 2. Michael Steckler <ul><li>Managing Director, AOL Advertising </li></ul>
  3. 3. Coming up… <ul><li>Trends and Opportunities : Michael Steckler, Managing Director, AOL Advertising </li></ul><ul><li>3 things to do before you thrive : Paul Fellows, Solutions Director, buy.at </li></ul><ul><li>A case study : Josie Nettle, Head of Affiliate, Hotels.com </li></ul><ul><li>Summary : Michael Steckler </li></ul><ul><li>Q&A (5 mins) </li></ul>
  4. 5. Consumers driven by their online needs Behaviour Rational Benefit Emotional payoff Focus Boxes I tick Sense of control Quick hits Taking a break A treat or laugh Exploration Things I find out Excitement & social currency Engagement Time to myself Escape!!! Accomplishment Liberation Discovery Release
  5. 6. The power of brands
  6. 7.
  7. 8. Source: Jeremiah Owyang – www.web-strategist.com
  8. 9. The value of content In the future it'll probably be the reality. I think it's a good way to gauge how many people are interested Rio Ferdinand England defender
  9. 10. What of platforms? <ul><li>Phones get smarter </li></ul><ul><li>Wi-Fi enables the mobile internet </li></ul><ul><li>Rise of the application + mobile services </li></ul><ul><li>Location based services gain steam </li></ul>
  10. 11. Price driven consumer
  11. 12. Paul Fellows, buy.at <ul><li>3 things to do before you thrive </li></ul>
  12. 14. Try new things or try things again
  13. 15. Re-targeting opportunities Customer clicks an affiliate link/advert to advertiser’s site User doesn’t convert Customer clicks on the banner and returns to advertiser’s site. The merchant’s advert is served to the customer again when they visit a site on the AOL Network User purchases from the merchant’s site. Affiliate is awarded the commission.
  14. 16. Look beyond the front gate
  15. 17. Demand the best 100%
  16. 19. Josie Nettle, Hotels.com <ul><li>Working together, a customised approach </li></ul>
  17. 20. Over 100K pages, but 90% of affiliates drive traffic to the homepage
  18. 21. Finding a solution to expose the product breadth <ul><li>Customisable </li></ul><ul><li>Relevant to different affiliates </li></ul><ul><li>Easy implementation for affiliates </li></ul>
  19. 22. Affiliates have different needs - can one feed work for all? Longitude and Latitude for mapping Reviews and descriptions for content Post code, for price comparison
  20. 23. A tailored solution – the buy.at API <ul><li>One account: No additional API logins and IDs required </li></ul><ul><li>Simplified access: Affiliates use simple URL parameters to submit requests so no need to create XML strings to submit a query </li></ul><ul><li>Easy to understand documentation: No need to read through confusing and lengthy documentation </li></ul><ul><li>Enhanced features: An affiliate deep link is automatically created and appended to the response. </li></ul><ul><li>Extensions: We can offer customisations and enhancements to reflect any site functionality changes over time </li></ul>
  21. 24. But more than just feeds…. Deep-linking tools Customisable Html Product catalogues Co-brand creative Destination specific Ads Voucher codes
  22. 25. Summary - Working together We love hearing from our affiliates and finding new ways to improve our programs together with our networks. Trying new things: Watch this space for more new tools and integration methods coming soon – and tell us what you think!
  23. 26. Michael Steckler <ul><li>Q&A & Summary </li></ul>