Social Media And Web 2.0

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Social Media for WCR in Michigan

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  • Social media is not a how. It's not an is, either. Maybe it's an are.

    In any case, I would scrap this slide: I don't let me students start out with a dictionary or wikipedia definition -- it's weak and lame.

    I think you want to start out with a timeline for social media relevant to your audience, starting as far back as you want, say, email on the original arpanet, but far emough back so that they can see and relate to the changes you are tryng to describe.

    E.g., you may want to start with the web ca. 1994, a place with one-way, static info (web pages in the 90's) that grew more dynamic (news, blogs, database queries) and more interactive (blog comments).

    Then you can talk about the social networking phenomenon. I think you should highlight the importance of metcalfe's 'network effect,' which says something important abut the difference between, say myspace and facebook on the one hand and friendster and orkut on the other.

    You also want to emphasize how social networks have changed the role of content -- content is no longer king, it's barely a serf anymore. Facebook still has content, but it's just a place to hang the important stuff: two-way and n-way communication and association.

    And then you can move on to twitter, in which the only content that remains is ephemeral snippets, pushed aside by dynamic multiparty communication and community building operating at internet speed.

    Well, that's how I would start out, anyway. \(^_^)/
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Social Media And Web 2.0

  1. 1. Social Media for Realtors ® Karen Moorhead Keller Williams Realty Ann Arbor, MI
  2. 2. What is Social Media? <ul><li>is how people read and share news, information and content. It allows people to connect in the online world to form relationships. (Wikipedia 2009) </li></ul>
  3. 3. Web 2.0 <ul><li>Social Media is a conversation! </li></ul><ul><li>Building relationships = Trust </li></ul><ul><li>The old way to reach clients is out </li></ul>Client Confidence Answer clients’ questions, interest and provide service thereby increasing the relationship and TRUST!
  4. 4. Social Media Sites <ul><li>Facebook </li></ul><ul><li>Blogs </li></ul><ul><ul><li>ActiveRain </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>YouTube.com </li></ul></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul>
  5. 5. Blogs <ul><li>FaceBook – Easy to use </li></ul><ul><li>ActiveRain – All Real Estate everyday </li></ul><ul><li>Flicker – Photo Blog </li></ul><ul><li>YouTube – Video </li></ul><ul><li>Podcast – just want to talk about RE </li></ul><ul><li>Twitter – River of info flowing! </li></ul>
  6. 6. Schedule <ul><li>Plan your web presence and stay on schedule. </li></ul>Make long term goals and set up your strategy. Win friends and business! Jan Feb Mar Apr May Jun July Sep Oct Nov Dec Phase 1 Phase 2 Phase 3
  7. 7. Enjoy Social Media <ul><li>Provide facts, photos, information and connect to others </li></ul>

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