The Evolution & Future of Social Networking

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Slide deck used by Lisamarie Babik and Holly Bielawa during their presentation at Internet User Experience in Ann Arbor, Michigan on 4/2/2009.

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The Evolution & Future of Social Networking

  1. 1. Evolution & Future of Social Networking Holly Bielawa & Lisamarie Babik Copyright 2009 Menlo Innovations LLC
  2. 2. Introductions Copyright 2009 Menlo Innovations LLC
  3. 3. Agenda History of networking   The origin and use of personas   How does age affect your online habits?   Three Social Networks: Facebook, LinkedIn, and Twitter   What does the future hold?   Copyright 2009 Menlo Innovations LLC
  4. 4. History of Networking Copyright 2009 Menlo Innovations LLC
  5. 5. The New Breed of “Social Networks” Copyright 2009 Menlo Innovations LLC Source: SmartMarketMovie.com
  6. 6. Personas: Origin and Use Psychology:   “The face you present to the world” - Carl Jung, Psychologist Marketing:   “A person that represents the characteristics of your target market” - Corte Swearingen, Marketing Blogger Technology:   “An archetype representing the needs, behaviors, and goals of a particular group of users ” - Alan Cooper, The Inmates are Running the Asylum Copyright 2009 Menlo Innovations LLC
  7. 7. Our Personas Meegan George Betty Copyright 2009 Menlo Innovations LLC
  8. 8. Meegan the Millennial Early user of Facebook   Has grown up online   Primary online focus is   social Little expectation of   online privacy Copyright 2009 Menlo Innovations LLC
  9. 9. George the Gen-X’er Has suffered the travails of   the Internet as its grown (e.g. viruses, pop-ups, identity theft) Primary online focus is   business-related; uses social networking for work Very concerned about   online privacy Copyright 2009 Menlo Innovations LLC
  10. 10. Baby Boomer Betty Came to computers late   in life Uses Facebook to keep up   with her kids Primary online focus is   social Has modest expectations   of online privacy because she hasn’t been bitten yet Copyright 2009 Menlo Innovations LLC
  11. 11. What People are Doing Online One study of 49.3 million people found 120 million social   profiles Each person averaged 2-3 social profiles   women spend more time on social networks building and   nurturing relationships men are less likely to spend as much time nurturing   relationships as they are 'transacting.' Source:RapLeaf Study Copyright 2009 Menlo Innovations LLC
  12. 12. Year Established: February 2004   Created by: Mark Zuckerberg @ Harvard University   # Unique Users to Date: 68 million   Source: InsideFacebook.com Copyright 2009 Menlo Innovations LLC
  13. 13. Copyright 2009 Menlo Innovations LLC
  14. 14. Year Established: May 2003   Created by: Reid Hoffman, formerly of Paypal   # Unique Users to Date: 6 million   Source: Wikipedia Copyright 2009 Menlo Innovations LLC
  15. 15. Copyright 2009 Menlo Innovations LLC
  16. 16. Year Established: March 2006   Created by: Jack Dorsey, Noah Glass, Biz Stone, and Evan   Williams # Unique Users to Date: 11 million   Source: Wikipedia Copyright 2009 Menlo Innovations LLC
  17. 17. Copyright 2009 Menlo Innovations LLC
  18. 18. How Does Age Affect Your Online Habits? E-mail 3 1 1 Instant Messaging 1 5 n/a or Texting Facebook 2 4 2 LinkedIn n/a 2 3 Twitter 4 3 n/a Copyright 2009 Menlo Innovations LLC
  19. 19. What Do You Think the Future Holds? “The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.” - Mark Weiser, chief scientist at Xerox PARC Copyright 2009 Menlo Innovations LLC
  20. 20. Questions Copyright 2009 Menlo Innovations LLC
  21. 21. For Further Study Study of Social Network Users vs. Age   http://business.rapleaf.com/company_press_2008_06_18.html   Whee! New Numbers on Social Network Usage   http://news.cnet.com/8301-13577_3-10160850-36.html?tag=mncol   Is Twitter’s Breakneck Growth Causing a Backlash?   http://www.cnn.com/2009/TECH/03/31/twitter.fail.whale/index.html   Trouble with Twitter   http://www.youtube.com/watch?v=b5Ff2X_3P_4   Quantcast Audience Profile   http://www.quantcast.com/   Copyright 2009 Menlo Innovations LLC
  22. 22. Contact Information Holly Bielawa Lisamarie Babik High-Tech Anthropologist® Menlo Evangelist hbielawa@menloinnovations.com lbabik@menloinnovations.com Menlo Innovations LLC 410 N. Fourth Avenue, 3rd Floor Ann Arbor, Michigan 48104-1104 734-665-1847 http://www.menloinnovations.com Facebook Group: Menlo Innovations LLC LinkedIn Group: Menlonians Twitter: menloinnovation Copyright 2009 Menlo Innovations LLC

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