1. Evaluation
Brief:
My task was to create a five minute documentary with 2 other pieces of ancillary
products to promote five minute documentary (radio trailer and double page article)
within a group.
In this PowerPoint I will answer these question which are evaluating the quality and
effectiveness of my work…
1. In what ways does your media product use, develop or challenge forms and
conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use media technologies in the construction and research, planning and
evaluation stages?
By Arun Bhullar

2. In what ways does your media product use, develop or
challenge forms and conventions of real media products?
One convention we decided to use is to keep all text the
same to make the documentary look professional. In
supersize we see how when introducing experts Morgan
Spurlock is showing only names and professions of experts.
This is usually located in the bottom corner of the video.
We decided that it was best not to challenge this
convention as it worked and any adaption or not following
this convention could really damage the quality of work
that we were producing. In our documentary we made a
slight adaption as we only see the name for a short time
and then it disappears this does not happen on ‘Supersize
me’.

3. In what ways does your media product use, develop or challenge
forms and conventions of real media products?
Another convention
which was key in us
as a group of putting
across that cyber
bullying was a vital
issue in society was
due to the range of
expert interviews we
had. Like supersize by
him consulting 3
doctors he had
different opinions on
if it was safe to
‘binge’ on
McDonald's. this
helped him get across
to the audience that
obesity is key i

4. In what ways does your media product use, develop or challenge
forms and conventions of real media products?
Similar to supersize me as a group
we decided to put give our target
market facts and figures to back up
the seriousness of our subject. But
unlike supersize me didn’t mention
narrate the facts whilst Morgan
Spurlock decided to have only
some of the figures on his
documentary this was one feature
we did challenge as we thought
that by giving no narration it would
give a greater impact to the
audience on the seriousness of
cyberbullying.

5. In what ways does your media product use, develop or challenge
forms and conventions of real media products?
One convention that as a group we
decided to follow was the positioning of
the expert interviews. From the two
comparisons we can see how they are
both where the name and job title
presented in the same area at the bottom
left of the screen. And the expert is
positioned on the left. This is just like
‘Supersize Me’ when Morgan Spurlock
interviews various expert and scientists
talking about the seriousness of
McDonalds on society which helps back
up Morgan Spurlock’s points.

6. In what ways does your media product use, develop or challenge
forms and conventions of real media products?
Similar to the article that I
analysed, as a group we
decided that another
convention that we would
use is the information that
was presented in a
different font and bold in
a different colour. As our
article was designed as a
promotional piece of text
by giving informative texts
like this one, our target
audience is more likely to
be attracted into wanting
to watch and will have
information to watch the
documentary.

7. In what ways does your media product use, develop or challenge
forms and conventions of real media products?
Most articles that are
aimed at and older
audience start their
articles with the first
letter bigger than the
rest of the text.
So as a group we
decided too make the
ancillary product more
professional and
suitable for our target
audience we decided
it was best not to
challenge this for our
audience.

8. In what ways does your media product use, develop or challenge
forms and conventions of real media products?
Like most articles
bylines are included to
help draw/attract
target audience to
read into the article
further. So to make
sure that our target
audience didn’t ignore
our text we decide it
was best for us to use
it. We also didn’t
challenge the position
of the byline as it
usually placed under
the headline and
above the text.

9. In what ways does your media product use, develop or challenge
forms and conventions of real media products?
As our audience was a slightly
older audience but not old
enough to have pages worth of
articles we decided to have
one page that images on to
make sure our target audience
didn’t get bored. However we
decided that we were going to
develop have one big image by
having several smaller images
as it would attract the
audience because it would be
more colourful.

10. In what ways does your media product use, develop or challenge
forms and conventions of real media products?
After doing some research by listening to other radio trailers we found a
common convention that most of the trailers had followed and decided not
to challenge was where the information was given. Most trailers gave the
information to the TV show they were trying to promote at the end. So
therefore as group we left the information at the end as it may have bored
the target audience from listening further.

11. In what ways does your media product use, develop or challenge
forms and conventions of real media products?
One way in which our media product did challenge conventions is that unlike
some of the radio trailers we listened to our radio trailer was not free
flowing. Our radio trailer made comments then stopped whilst the music
was playing then another comment was made. We thought that this could
give a greater emphasis on the fact that cyber bullying was a key issue.
Deliberate gaps left between
each clip for greater effect on
target audience

12. In what ways does your media product use, develop or challenge
forms and conventions of real media products?
Another convention which was not advised to challenge was the sound levels when
people where speaking. The convention that is usually followed here is that when
someone spoke the music would faded out and become faint but when know one was
speaking it faded in. we couldn't find any other way of devolving this convention and
challenging it meant having people speak on the radio trailer but not be heard.
Options such as these
helped guarantee sound
could be edited and locked
to so it remained the same