Precise Content In Precise Moment


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Precise Content In Precise Moment

  1. 1. Precise content in precise moment Alessandro Martellone Software Developer 2 Febbraio 2009 - Università degli Studi di Salerno ,DMI -Salerno
  2. 2. Outline • The media • The rules of marketing • L.U.N.A. Ads
  3. 3. Traditional media • The traditional media – Newspapers, magazines, TV, radio – These media make targeting specific buyers with individualized messages very difficult. • High-budget – what happen for small company and professionals?
  4. 4. One-way interruption • One-way interruption marketing is yesterday’s message • The idea: – stop what users are doing and pay attention to a message. • Classical example: – Advertising on TVs
  5. 5. The old rules of marketing • Advertising needed to appeal to the masses • Advertising was one-way: company-to- consumer • Advertising was exclusively about selling products • Advertising was based on campaigns that had a limited life
  6. 6. • The web has transformed the advertising rules
  7. 7. The web is different • Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it
  8. 8. Still about Web… • Another wall has fallen! • Blogs, podcast, e-books, online news releases, social networks, wikis and other forms of web content: ! let organizations communicate directly with buyers
  9. 9. The new rules of marketing • People want authenticity, not spin • People want participation, not propaganda • No one-way interruption! Marketing is about delivering content at just the precise moment your audience needs it
  10. 10. How much fuel remaining has the old marketing?
  11. 11. Where do we get the money? • Today: – Banner – Popup – Video Ads – Google/Yahoo search • Tomorrow: – Engagement Ads – Corporate blog
  12. 12. L.U.N.A. Ads • L.U.N.A. Ads – a client-side application – allowing the authentication to the L.U.N.A. network – managing the services based on the user’s profile.
  13. 13. L.U.N.A. Ads • Show to user tailor made advertising or information • Interact with context where the user is currently immersed in • Easy customization for the user: – It is possible to add or remove functionalities and services through plug-in
  14. 14. Why a stand-alone application? • Fast connection and login • Fine location estimation (wifi triangulation) • More services, more simply – Voip – Contextualized news – Integrated chat services – Direct access to social community info
  15. 15. Thank you for your attention!