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Barómetro de Presencia Online Top50 Perú

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Presentación con los principales resultados del estudio realizado sobre la presencia en Internet de las 50 primeras empresas que operan en Perú elaborado por la Consultora LLORENTE & CUENCA.

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Barómetro de Presencia Online Top50 Perú

  1. 2. Sumario <ul><li>Escuchar en la Red </li></ul><ul><li>Resultados del BPO Top50 Perú </li></ul><ul><li>Conclusiones </li></ul>
  2. 3. <ul><li>Escuchar en la Red </li></ul>
  3. 4. <ul><li>Internet es una conversación en la </li></ul><ul><li>que participan 1.300 millones </li></ul><ul><li>de personas en todo el mundo </li></ul>
  4. 5. <ul><li>Las empresas y organizaciones no podemos controlar lo qué se dice y cómo se dice de nosotras </li></ul>
  5. 6. <ul><li>Pero sí podemos escuchar y conocerlo </li></ul>
  6. 7. <ul><li>Las principales empresas peruanas compiten en el mercado mundial </li></ul>
  7. 8. Lehman Madoff Stanford <ul><li>La información es la herramienta más poderosa y la Red la expande </li></ul>
  8. 10. <ul><li>El Barómetro de Presencia Online TOP 50 Perú es un estudio que analiza y compara la repercusión en Internet de las 50 principales empresas del Perú y de 60 empresas referentes en la región de los distintos sectores de actividad </li></ul>Algunas cifras: 110 empresas 110 directivos 220 activos 76 métricas 1,554 keywords 24,550 operaciones realizadas
  9. 11. 2. Resultados
  10. 12. <ul><li>El 85% de las empresas peruanas del TOP 50 descuida su presencia en Internet </li></ul>Posicionamiento de los sitios Web del TOP50 Perú para sus palabras clave
  11. 13. <ul><li>2. Las empresas del TOP 50 Perú </li></ul><ul><ul><li>del sector telecomunicaciones , extractivo y energía son las más populares en Internet </li></ul></ul>Sectores TOP 50 Perú
  12. 14. <ul><li>3. Las empresas de referencia internacional son 30 veces más populares de media que las del TOP 50 Perú </li></ul>Comparación: Empresas de referencia internacional, regional y TOP 50 Perú
  13. 15. <ul><li>4. E ntre las 30 empresas mejor posicionadas en el estudio, solo hay una del TOP 50 Perú. </li></ul>E. ON AT & T BP HYUNDAI VERIZON BANK OF AMERICA COCA COLA WAL MART SANTANDER TELEFONICA 6 7 8 9 10
  14. 16. <ul><li>5. D os tercios de las empresas peruanas del TOP 50 se enfrentan a problemas de reputación en la Red. </li></ul>Ranking de presencia online TOP 50 Perú
  15. 17. <ul><li>6. L a popularidad de las empresas peruanas en Internet está impulsada por la por la versión Online de los medios de comunicación tradicionales </li></ul>
  16. 18. <ul><li>7 . El 81% de las empresas peruanas descuida la presencia de su principal ejecutivo en Internet. </li></ul>Posicionamiento del sitio web del Top50 Perú para la consulta con el nombre del primer ejecutivo
  17. 19. <ul><li>8. Ninguna empresa del sector minero en el TOP 50 es asociada en el entorno Web con los atributos de “responsabilidad social” y “desarrollo sostenible”. </li></ul>… las corrientes contrarias a esta actividad extractiva sí tienen una fuerte presencia online, destacando la multiplicidad de canales que usan las organizaciones y líderes de opinión con posturas enfrentadas con la industria minera…
  18. 20. <ul><li>Blogosfera </li></ul><ul><li>Buscadores Generalistas </li></ul><ul><li>Foros Económicos Online </li></ul><ul><li>Prensa Generalista Online nacional e internacional </li></ul><ul><li>Prensa Económica Online nacional e internacional </li></ul><ul><li>Redes Sociales </li></ul>Vectores de Medida Metodología
  19. 21. 3. Conclusiones
  20. 22. <ul><li>Internet puede representar una oportunidad o una amenaza para las empresas del TOP 50 Perú </li></ul>
  21. 23. <ul><li>Para aprovechar la primera y minimizar el impacto de la segunda, las empresas del TOP50 peruano deben… </li></ul>
  22. 24. <ul><li>Preguntarse si sus activos se adaptan al lenguaje y modelo de interacción de Internet </li></ul>
  23. 25. <ul><li>Preguntarse si sus públicos ya participan, dónde y porqué y cómo influir en su conversación </li></ul>
  24. 26. <ul><li>Y cómo miden y escuchan lo que está pasando </li></ul>
  25. 27. <ul><li>Eso les permitirá saber… </li></ul>
  26. 28. <ul><li>… qué relaciones, rumores y resultados están obteniendo de su presencia online </li></ul>
  27. 29. <ul><li>Los tres elementos inciden en la reputación online </li></ul>

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