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A2 Evaluation: Question One


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A2 Evaluation: Question One

  1. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
  2. 2. <ul><li>For my research and planning I analysed two magazines: popular culture magazine Vanity Fair and film magazine Empire. </li></ul><ul><li>Throughout the research and planning process, I looked at how magazines conformed to certain codes and conventions and the techniques used. </li></ul><ul><li>I found that almost all the magazines I looked at incorporated the colour red. Red is often used for magazine covers as it attracts attention through the traffic light theory of stop and look. It is also heavily used for film magazine as the colour denotes violence and action; I used this convention as it conforms to the genre of my magazine. </li></ul>
  3. 3. <ul><li>Magazines typically stick to three or four colours for the colour scheme. This is a typical convention so that the magazine does not look too bright and busy, usually having the opposite effect and putting off the consumers. </li></ul><ul><li>The Vanity Fair cover I analysed relied less on bright colours and more on the subtleness and using the image (the voyeuristic model) and utilising femininity. My magazine challenges this genre convention. </li></ul><ul><li>I have used most of the conventions in Empire magazine, the red and bold masthead and layout of the contents features. </li></ul>
  4. 4. <ul><li>I have challenged a typical magazine convention by keeping the background of the image. This is rarely seen in magazines as the subject(s) of the image are usually taken from a photo shoot with a white background, or are cut from the background and are merged with a block colour as the magazine’s background. </li></ul><ul><li>The reason I have done this is because he content feature states that they’ve got an ‘on set’ feature. Therefore I wanted the image to look like it came from behind the scenes and is an exclusive first look into the film. This will entice consumers who want up to date content. I have kept the leaves of the background in as this illustrates what the movie is about. </li></ul>
  5. 5. <ul><li>I have separated the subjects and the background into separate layers and turned the brightness down on the leaves. I did this as I want my the subjects to stand out and the leaves look eerie. I have conformed to the convention that the subjects of a main image should not be obstructed or too dark. </li></ul>
  6. 6. <ul><li>For my research and planning I analysed two film posters: thriller movie Stir Of Echoes and thriller/horror movie The Last House On The Left. </li></ul><ul><li>Throughout the research and planning process, I looked at how posters conformed to certain codes and conventions and the techniques used. </li></ul><ul><li>I purposely studied movies from the thriller genre and the hybrid genre thriller/horror. As my movie is from this genre, I specifically incorporated certain codes and conventions to create a suitable poster for my film. </li></ul>
  7. 7. <ul><li>I used the convention from The Last House On The Left poster of the link between nature and the unknown. Feedback I received praised the image used for it’s eeriness and the ambience of the colour of the sky all added to it’s suitability for a thriller/horror film. </li></ul><ul><li>The layout conforms to a typical movie poster with the three name credits at the top, a title, a release date and credits. Though not all posters include credits at the bottom, it is still a traditional convention (as seen on The Last House On The Left poster). </li></ul>
  8. 8. <ul><li>I have challenged the convention of typical posters by using a natural shot with only trees as mise en scene as opposed to a poster with people and props. The reason I did this is so that I can convey a fear of the unknown- with the low angle shot looking up toward trees and the sky. </li></ul><ul><li>I have conformed to the convention of a clearly displayed film title with a recognisable font (the same font used on the magazine cover and in the trailer.) </li></ul>
  9. 9. <ul><li>For my research and planning I analysed one film trailer: supernatural horror movie Fertile Ground. </li></ul><ul><li>Throughout the research and planning process, I watched various movie trailers and looked at how they conformed to certain codes and conventions and the they techniques used. </li></ul><ul><li>I purposely focused on movies that are from the horror/thriller genre, as this is what I wanted for my trailer. </li></ul><ul><li>I found that in Fertile Ground that the scenes at the start were quite long (about six to ten seconds) but gradually got choppier and shorter. I found that this happened when the trailer reaches it’s climatic peak. </li></ul>
  10. 10. <ul><li>Trailers should always include music. Without it, they fall flat and it’s near impossible to create the right atmosphere that suits the genre of the film. For example, a horror/thriller film will typically build suspense until something in the narrative causes the scenes to be choppier and more dramatic, the music follows this. </li></ul><ul><li>I created my own music, so I used this convention in my trailer. As the tension builds in my trailer so does the music. </li></ul><ul><li>I however challenged the convention of a ‘fancy’ ident and just used the company name. I did this due to time constraints, but also because I preferred how it looked in it’s simplicity. </li></ul>
  11. 11. <ul><li>As it is a teaser trailer, the entire length is 1 minute and twelve seconds. This is not a convention of a theatrical trailer, which average out to be about two minutes long. However, teaser trailers typically last about a minute to a minute and a half. </li></ul><ul><li>Teaser trailers do not give much of the plot away, whereas theatrical trailers do. I wanted to utilise this convention as I filmed my scenes non linear. It also suits the plot of my film, as it is based on the ‘unknown.’ </li></ul><ul><li>My trailer conforms to conventions such as using captions, an ambiguous release date, a title, using transitions such as cross dissolve and fade in and fade out, a film company and non linear scenes lasting between three to ten seconds, using music and becoming a lot more choppier as the tension reaches it’s peak. </li></ul>