Lcad 2013 edit


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Lcad 2013 edit

  1. 1. Designing for screenBy Matthew Tweddle & David Eccles
  2. 2. What we do
  3. 3. What we don’t do
  4. 4. Why are we hereTo introduce you to NumikoTo dismiss the myths surrounding digital designExplain why studios like us need designers like you
  5. 5. Common perceptions of digital designToo many limitationsDesigners need to be able to codeDesigning websites all the time must get boringWeb designers lack an understanding of design principlesYou need to move to London to work on high profile projectsWe believe all of these are wrong.
  6. 6. Lewis Hamilton
  7. 7. Spirit of 45
  8. 8. IPTV
  9. 9. Primary Art
  10. 10. Primary Geography
  11. 11. We believeThe limitations are disappearingAdv. web typography/font replacement, front end technologies/browsers, connections speeds, new exciting challengesOur industry has maturedWe take design seriouslyYou don’t need to be able to code
  12. 12. Why we want graphic designersTypography is king online, just as it is offlineInfinite combinations of screen sizes, varying resolutions and browsersA knowledge and understanding of brand designTo bring to life on screen through movement and interactionUnique layouts and conceptsEndless possibilities, responsive designIconographyIllustrationInfographics and visualisations
  13. 13. Thank you,Any questions?
  14. 14.