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How to sell more on Udemy

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This is an Executive Summary of the Strategies you need to implement to sell more on Udemy.

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How to sell more on Udemy

  1. 1. how to sell more on Udemy
  2. 2. Where does this strategy come from? 1. Experience 2. Research 3. Common Sense –but because this is the least common of all senses, I will break it down for you.
  3. 3. Do I need to do all of this? • Yes, if you can ☺ If you have the availability to do all of this, you will sell more. Guaranteed. • No. If you have limited availability (like me), prioritize and focus on the strategies that would work best for YOU!
  4. 4. Are these strategies in order of importance? • No, not really. • If you use any of them wisely, you will sell more. • If you combine them, even better. • And if you use them all, you will hit a home run. As in you will make more money.
  5. 5. So let’s get started
  6. 6. #1 Create Courses People Actually Need (high demand)
  7. 7. #2 Create Courses with High Demand and Low Offering (less competition)
  8. 8. #3 Focus on Content Quality and Delivery not Quantity
  9. 9. #4 Use Udemy's Promotional Announcements
  10. 10. #5 Use Mailchimp to Make Your Own Announcements
  11. 11. #6 Drive More Traffic To Your Courses with a Youtube Channel
  12. 12. #7 Drive More Traffic To Your Courses with Instagram
  13. 13. #8 Drive More Traffic To Your Courses with Facebook
  14. 14. #9 Drive More Traffic To Your Courses with Periscope
  15. 15. #10 Drive More Traffic To Your Courses with Twitter
  16. 16. #11 Invest in Advertising with Google Adwords
  17. 17. #12 Drive More Traffic To Your Courses with a Website
  18. 18. #13 Drive More Traffic To Your Courses by Blogging (it's Free)
  19. 19. #14 Drive More Traffic To Your Courses by Podcasting
  20. 20. #15 Drive More Traffic To Your Courses with Slideshare
  21. 21. You’re in an example of that right now ☺
  22. 22. #16 Drive More Traffic To Your Courses with Patreon
  23. 23. #17 Implement Guerrilla Marketing Tactics
  24. 24. #18 Go Old School: Print Flyers and Distribute them in your Neighborhood
  25. 25. #19 Get Others to Promote Your Courses
  26. 26. #20 Opt In to All of Udemy's Marketing Programs
  27. 27. #21 Price Your Courses Higher When Udemy Discounts them, the discount will appear higher to potential students
  28. 28. #22 Benchmark with Top Selling Instructors, Analyze What They Do
  29. 29. #23 Perform Due Diligence, Research Your Competition (Direct Competitors)
  30. 30. #24 Read the Viral Loop
  31. 31. #25 Read The Startup of You
  32. 32. #26 Read Blogs About How to Sell More Courses
  33. 33. #27 Watch Videos About How to Sell More Courses
  34. 34. #28 Launch More Courses
  35. 35. #29 Launch Courses Faster, the Agile Way!
  36. 36. Take this Agile course
  37. 37. #30 Cross Promote Courses
  38. 38. #31 Create Engaging Promotional Videos (create them or get them created)
  39. 39. #32 Use Amazing Course Pictures (buy them)
  40. 40. #33 Add Closed Captioning
  41. 41. #34 Add Subtitles in Other Languages Using the Same Content!
  42. 42. #35 Listen to Your Students
  43. 43. #36 Listen to Other Instructors
  44. 44. #37 Add a Bonus Lecture to all of your Courses
  45. 45. #38 Optimize Your Courses with Udemy SEO
  46. 46. Take this Udemy SEO course
  47. 47. #39 Use Email Marketing & Marketing Automation
  48. 48. Take this Marketing course
  49. 49. #40 Study & Apply Agile Principles
  50. 50. Take this Agile course
  51. 51. #41 Study & Apply Lean Startup Principles
  52. 52. #42 Perform a Weekly or Fortnightly Hansei
  53. 53. #43 Perform a Weekly or Fortnightly Retrospective
  54. 54. #44 Drive More Traffic To Your Courses with Flipboard
  55. 55. Here’s an example:
  56. 56. #45 Drive More Traffic To Your Courses with LinkedIn
  57. 57. #46 Create Free Events with Eventbrite (e.g. Webinars)
  58. 58. #47 Word of Mouth
  59. 59. #48 Leverage on Your Network
  60. 60. #49 Become a Speaker (at events, Universities, Schools, etc.)
  61. 61. #50 Write Books
  62. 62. #51 Develop the Mentality of Every Day is Day 1 Read about this principle from Amazon, it’s one of their success factors
  63. 63. #52 Spend Less Time Watching TV
  64. 64. #53 Participate in Facebook Groups that relate to the topic you teach
  65. 65. #54 Add your Coupon Codes in Ureducation.com
  66. 66. #55 Watch Youtube Videos on Sales & How to Sell More
  67. 67. #56 Watch Youtube Videos on Marketing and How to Market
  68. 68. #57 Identify Market Trends and Teach About Them
  69. 69. #58 Review and Analyze Udemy Stats
  70. 70. #59 Master Udemy's Insights Tool
  71. 71. #60 Develop Your Brand
  72. 72. Take this Startup course
  73. 73. #61 Find a Mentor with Experience in Online Teaching
  74. 74. #62 Create a Course with Another Instructor (Become a Co-Instructor)
  75. 75. #63 Answer Questions in Quora
  76. 76. #64 Join theonlineteachers.club
  77. 77. #65 Participate in Udemy’s Facebook Groups
  78. 78. #66 Build a Tribe
  79. 79. #67 Build Your Brand
  80. 80. #68 Develop Your Public Speaking Skills
  81. 81. #69 Get Interviewed
  82. 82. #70 Interview People
  83. 83. #71 Get Your Courses on Udemy for Business
  84. 84. #72 Update Your Courses Regularly
  85. 85. #72 Provide Value to Your Students Unique Value Proposition, Useful Tools, etc.
  86. 86. #73 Build an Email List & Market to Them
  87. 87. #74 Become a Consultant
  88. 88. #74 Become a Thought Leader
  89. 89. What else do I need to sell more? 1. You need to invest time. 2. You need to invest effort and most importantly, 3. You need to invest money too! Yes, money! If you’re not even willing to invest a dollar in learning how to sell more, you don’t deserve to sell more. It’s a hard truth, but it’s true, trust me.
  90. 90. Did I already mention you should take all of these courses?
  91. 91. Take this Udemy SEO course
  92. 92. Take this Agile course
  93. 93. Take this Marketing course
  94. 94. Take this Startup course
  95. 95. Why?
  96. 96. Because all of them will help you sell more!
  97. 97. Seriously, trust me.
  98. 98. But shouldn’t I be worried about you?
  99. 99. Aren’t you my competitor?
  100. 100. Any why should I help you?
  101. 101. Well… 1. I don’t really see you as a competitor, I see you more as a Udemy brother (or sista). 2. If you sell more, Udemy grows; if Udemy grows, I grow, I sell more. It’s a win-win. 3. I like helping people. But seriously, why? Just because… (seriously), I enjoy it ☺
  102. 102. Good luck!

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