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The History of Music Videos


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The History of Music Videos

  1. 1. The History of Music Videos
  2. 2. What is a Music Video? • A music video is a short film that accompanies a song, they are produced for either promotional or artistic purposes. • Today’s music videos are mainly made and used as a marketing device intended to promote the sale of music.
  3. 3. The First Generation of Music Videos • Some performers would project images onto a screen as they played live, these images would then reflect the themes and emotions of the music played. • The earliest versions of what we think of as the music video were to come in the 1920s with the Vitaphone shorts and Spooney Melodies. • From the 1930s to the early 1960s Musicals were one of the dominant genres in film and many set pieces were extracted to promote the films.
  4. 4. Music Video History – The Beatles • The key piece of work in the development of the modern music video was The Beatles ' first major motion picture ‘A Hard Day's Night’ in 1964 , directed by Richard Lester . • The musical segments in this film are said to be what set out the structure of today's music videos, as it influenced a large number of contemporary musicians and many pop and rock group music videos.
  5. 5. Top of the Pops and ‘The First Actual Music Video’ • Top of the Pops began playing music videos in the late 1970s to promote them, as a good video would increase a song's sales as viewers hoped to see it again the following week. • In 1975, Queen ordered Bruce Gowers to make a promo video for their new single "Bohemian Rhapsody" to show it in Top Of The Pops, this video is considered by many to be the first music actual music video.
  6. 6. MTV • In 1981, MTV launched, airing "Video Killed the Radio Star" and beginning an era of 24-hour-a-day music on television. • With this new outlet for material, the music video would, by the mid-1980s, grow to play a central role in popular music marketing.
  7. 7. Expanding the Music Video • During the 1980s, directors and the acts they worked with began to explore and expand the form and style of the genre by using different effects in their videos, mixing film and video, and adding a narrative to the music video. • Occasionally videos were made in a non- representational form where the musical artist was not shown. Because music videos are mainly intended to promote the artist, such videos are quite rare.
  8. 8. Thriller • In 1983, one of the most successful and iconic music videos of all time was released: the music video for Michael Jackson's song "Thriller", directed by John Landis. The video set new standards for production, having cost $500,000 to film. • The video for "Thriller", along with earlier videos by Jackson for his songs "Billie Jean" and "Beat It", were instrumental in getting music videos by African American artists played on MTV.
  9. 9. Youtube • In 2005, the video sharing website YouTube was launched, which made the viewing of online video much faster and easier. • This website had a massive effect on the viewing of music videos and some artists began to see success as a result of videos seen mostly or entirely online. An example of this is the band OK Go who achieved fame through the videos for two of their songs, "A Million Ways" in 2005 and "Here It Goes Again" in 2006, both of which first became well-known online.