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IT Management expert 
in 
social media 
Juho Nevalainen @_juho_ 
Sofigate Young Professionals
WWhhyy would I care?
Opinion 
leadership is 
a source of 
competitive 
advantage
”A company or a 
person the crowd 
wants to listen to”
You’re NOT 
going to 
become the opinion 
leader by announcing it 
You have 
to eeaarrnn iitt
And that’s a long way
So what 
to do in 
social media to boost 
your professional 
brand?
I went to Twitter 
and asked about it... 
...and got around 
5500 replies
themes 
”Choose 3-6 for influencing and 
create a clear value promise” 
@jukkasaksi 
why 
”Define , what and how” 
@Paivi_...
”My message to leaders 
in one picture” 
@akuvaramaki
• Give it a try and invest some time for it! 
• Search for interesting topics (#) and people and 
participate in discussio...
Questions? 
Comments? 
Thoughts? 
I’m aallll eeaarrss!!
Thanks! 
Happy to help you 
to take the next leap 
in social media!
IT Management Expert in Social Media
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IT Management Expert in Social Media

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Many experts also in IT Management sector are like Englishmen in New York when it comes to social media. How can an expert utilize social media professionally?

Published in: Social Media
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IT Management Expert in Social Media

  1. 1. IT Management expert in social media Juho Nevalainen @_juho_ Sofigate Young Professionals
  2. 2. WWhhyy would I care?
  3. 3. Opinion leadership is a source of competitive advantage
  4. 4. ”A company or a person the crowd wants to listen to”
  5. 5. You’re NOT going to become the opinion leader by announcing it You have to eeaarrnn iitt
  6. 6. And that’s a long way
  7. 7. So what to do in social media to boost your professional brand?
  8. 8. I went to Twitter and asked about it... ...and got around 5500 replies
  9. 9. themes ”Choose 3-6 for influencing and create a clear value promise” @jukkasaksi why ”Define , what and how” @Paivi_Vesala, @Perttuah, @ebrandfi Personality ”Personality and humanity are in big role. Sharing only professional stuff leaves a cold feeling.” @liljajan ”Even the best expert loses to the average one if only the other one leaves leaves a trail a tra” @jarkkokurvinen
  10. 10. ”My message to leaders in one picture” @akuvaramaki
  11. 11. • Give it a try and invest some time for it! • Search for interesting topics (#) and people and participate in discussions. Remember hobbies and other interests besides work. • Write articles or blogs and share them – and not only once! Pictures get more attention! • Be creative, interesting and active.
  12. 12. Questions? Comments? Thoughts? I’m aallll eeaarrss!!
  13. 13. Thanks! Happy to help you to take the next leap in social media!

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