See my more recent version here: http://www.slideshare.net/_jemima/meaning-of-like-smw-barcelona-2012
What do Jesus, Justin Bieber, and Manchester United have in common? Two things: tattoos on the arms of their most passionate fans, and leadership of the like-economy on Facebook. Can brands learn to elicit similar passion and trust in their customers? And should they be swapping sales funnels for the funnel of love?
What are the top passions that drive engaged communities, what can we learn from them?
What is the true value of a like?
What are the main factors that justify a brand's interaction with a passion group, and how can they interact with a passion group?
In an era of data security, how can brands elicit trust in their customers with social media spaces?
How can brands respect the 'like' they receive, and turn it into a passionate 'love'.