Social media in academia
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A presentation given to my research group at NHLI, on the potential benefits of engaging with social media for academics.
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Social media in academia
- 1. Social media and academia: be not afraid Dr Laura-Jane Smith Wellcome Clinical Research Fellow NHLI, Imperial College @drlaurajane
- 2. What is social media Opportunities Worries Practicalities
- 7. “Progress in medicine and science depends on the dissemination of accurate information about health, disease and therapy. Social media are key tools to facilitate this, bringing research findings to people's attention more rapidly than ever before and also to a wider and more diverse population than previously.” Hopkinson, Nicholas S., et al. "Embracing social media." Thorax 70.12 (2015): 1112-1112.
- 8. Connections and networks Learning and scholarly chat Reputation and impact Resources
- 11. Learning and scholarly chat #PhDchat #AcWri #ScholarSunday listen in bounce ideas share tips
- 16. If (social media interaction is often) then (Open access + social media = increased downloads). Melissa Terras, UCL Centre for Digital Humanities Eysenbach, Gunther. "Can tweets predict citations? Metrics of social impact based on Twitter and correlation with traditional metrics of scientific impact."Journal of medical Internet research 13.4 (2011).
- 17. Resources
- 18. International Palliative Care Journal Club on Twitter: experience so far. BMJ Support Palliat Care 2015;5:120 doi:10.1136/bmjspcare-2014-000838.48
- 19. Resources #BTSWinter2015 #ATS2016 #ERS2016 #RespEd #COPDcare #COPDChat #epidemiology #publichealth #PHdata #twitjc #datasaveslives @lunguk @atscommunity @copddoc @who @lshtmpress @farrinstitute @ipdln Roland, Damian, et al. "Will social media make or break medical conferences?.“ British Journal of Hospital Medicine. 2015 76:6, 318-319
- 20. Resources
- 23. I have nothing interesting to say I might offend someone I don’t have time It can’t be deleted It’s too technical and difficult Nothing meaningful can be covered in 140 characters It’s just a popularity contest I don’t want to deal with spam and phishing My institution might not like what I’m saying People just talk about their breakfast and their cats
- 24. Getting started • Twitter guide to getting started • Imperial College guide to social media • LSE guide to social media • Baker M. Social media: a network boost Nature 518, 263- 265 (2015) doi:10.1038/nj7538-263a • McClain C & Neeley L. A critical evaluation of science outreach via social media: its role and impact on scientists F1000Research 2014,3:300 doi: 10.12688/f1000research.5918.1 • Hopkinson, Nicholas S., et al. "Embracing social media." Thorax 70.12 (2015) 1112 doi:10.1136/thoraxjnl-2015-207804 • Ten reasons for academics to use social media by the @online_academic • Presentation by academic at Cicely Saunders Institute @kesleeman • Great resource from The Cochrane Collection with lots of practical advice on managing Twitter, tweetchats, blogging, and analytics
- 25. Top tips for Twitter Be your real self Don’t be an egg for long Be safe – professional, polite, kind, no medical advice, confidentiality Follow people and organisations you know Start slow – lurking is encouraged. But don’t stay a lurker Time your tweets
Editor's Notes
- Image: http://www.bigmarketing.co.uk/social-media-mining/
- Image: https://chamnanvanakit.wordpress.com/2013/08/02/web-1-0-2-0-and-3-0/ Web 1.0: largely passive. Content accessed but not contributed to. No interaction Web 2.0: read-write web, social media, content generated by users, lots of interaction Web 3.0: the Semantic Web - a web of data that can be processed by machine (according to Tim Berners-Lee )
- Social media is vast. Most people think of facebook and twitter.
- Social media is vast. Most people think of facebook and twitter.
- Thorax: “From now on, we will expect authors to include one or more 140-character tweets, as part of the submission process, to be used to draw attention to the paper via our journal account @thoraxbmj.” Think about why you are an academic? Most people want to have some impact on the world through their work. This may include enhancing scientific understanding, inspiring people and helping others make good decisions. Social media gives you a chance to share what you know and things you come across that you find useful. It may boost your profile, which might also increase the reach of your work.
- http://www.lse.ac.uk/newsAndMedia/news/archives/2011/10/twitter_guide.aspx " By following other people and sources you are able to build up an instant, personalized Twitter feed that meets your full range of interests, both academic and personal. Thousands of academics and researchers at all levels of experience and across all disciplines already use Twitter daily, alongside more than 200 million other users.” A major appeal of Twitter is the flat hierarchy. It offers the possibility of networking and interacting with people you might not otherwise meet from all aspects of, and perspectives on, healthcare.
- In addition, if you follow the right people, they will share resources you may not otherwise have come across. You get a personalized, curated content feed for minimal effort.
- According to some sources, 1 in 40 academics use Twitter (study of sample of 8826 academics from 5 universities. https://figshare.com/articles/Prevalence_and_use_of_Twitter_among_scholars/104629 – they tweet about their scholarly interests. No one rank or discipline is over-represented. #PhDchat #AcWri #ScholarSunday
- Example of altmetrics for a highly publicised paper from last year. But even this did not make the top 100…
- http://www.altmetric.com/top100/2015/ Think about which of the components you could influence – tweets, blogs, facebook, Wikipedia?
- Eysenbach, Gunther. "Can tweets predict citations? Metrics of social impact based on Twitter and correlation with traditional metrics of scientific impact."Journal of medical Internet research 13.4 (2011). This cannot entirely be explained by correlation. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3278109/ Case study of a researcher at UCL who experimented, making all papers available on UCL repository, but also blogging and tweeting about the research. http://www.scilogs.com/lindaunobel/the-verdict-is-blogging-or-tweeting-about-research-papers-worth-it/ There were a total of 6172 downloads from the department (UCL Department of Information Studies). 7 out of 10 of the most downloaded papers from her Department in the last calendar year have her in the author list. 27 out of the top 50 downloads in the department in the last calendar year feature her (as a rough guide, she gets about 1/3 of the entire downloads for her department). You may be putting yourself at a disadvantage as an academic if you don’t engage in social media.
- Need a paper? Ask twitter. Look on research gate. Message someone on linked.in/ Social media is a generous place. Be helpful to others too. Everyone contributes to the sharing ethos.
- Conclusion(s): Social media provides opportunities to share expertise and disseminate information globally, transcending geographical boundaries. A major resource is conference hashtags. Especially if you can’t actually go to the conference.
- ‘Influencers’ Activity is around the time of the conference but starts before and continues after. Opportunity to get heard by leaders in the field. Especially as there are now tweet walls at the conferences.
- Examples of tweets. Reference to studies – with advertising for more sites (ie recruitment). RT = retweet Key educational/practice points Questions, controversy, discussion Resources – links to papers. Use of hashtags and including specific people with @ Discussions between colleagues with ideas for innovations.
- Advertise your own poster – make sure it gets more views than just the few people who bother to seek it out at the actual conference.
- Fun twitter academic people: @shitacademicssay @yourpapersucks @phdforum @academiaobscura @academicpain @researchmark Fun hashtags on Twitter: #Academicswithcats
- For discussion.
- Also interesting: https://peerj.com/preprints/16/ The role of Twitter in the life cycle of a scientific publication http://www.scilogs.com/lindaunobel/the-verdict-is-blogging-or-tweeting-about-research-papers-worth-it/
- Images: https://twitter.com/copddoc http://impactonlinemarketing.com/twitter-tips-what-not-do-on-twitter/ http://dearcrissy.com/de-lurk-friday/ https://twitter.com/lunguk Be your real self: you’ll get more out of it than being anonymous. Main reason to be anonymous is to be controversial – is Twitter the place for that for you? Don’t be an egg: you don’t have to have a picture of your face but don’t stay an egg. People pay less attention to eggs. Be safe: people worry a lot about making mistakes. A general rule is, if you wouldn’t want your colleagues, your friends, your family, your future employers to read your tweet don’t send it. Things on the internet last forever. Lots of people you know in real life are on Twitter. Start by following them and see what they are saying/doing. Making lists can be very helpful. Start slow. Lurking is fine. Don’t feel pressured to tweet yourself until you get how it works. But also don’t overthink it. Every tweet doesn’t have to be a masterpiece of wit! Time your tweets: there are key times when your tweets are more likely to get attention – Monday mornings and Thursdays afternoons are good, midnight on wed less so. Think about time zones for international reach
- Image: https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwioz47h-I7KAhVHvRoKHQfRDR4QjhwIBQ&url=http%3A%2F%2Fwww.planwallpaper.com%2Fthank-you&psig=AFQjCNFEarw_r0ksREJSeOsTf8kOl1rwEg&ust=1451955145939031