"Comment trouver des idées de startup ?" par Oussama Ammar

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- Va plus loin et apprends à exploiter pleinement tes idées avec Koudetat ! http://bit.ly/1yfECeC
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=SzYqtFgOXFo&index=1&list=PL_e3KIBwbAbWqdeAYu-op9bUpudfOfsz1
- Ecoute la version audio: https://soundcloud.com/startupfood/thefamily-podcast-comment-trouver-des-idees-de-startup

À The Family, on veut casser le culte des idées, alors on a décidé de célébrer les problèmes. Oussama Ammar, partner à TheFamily, explique en quoi une solution n'est pas un problème... et comment faut-il envisager les problèmes pour ensuite, les solutionner.

Points-clés:
- Une aventure entrepreneuriale ne commence pas par une idée mais par un problème : quelque chose qui nous empêche de vivre et nous obsède.
- Sont considérées ici les startups scalables - i.e. aux coûts variables très faibles et technologiques - attention, technologique ne veut pas dire technique ou complexe, Facebook n'est pas une innovation technique mais d'usage.
- Les startups inventent ou réinventent leur catégorie : AirBnb attaque le problème de où dormir plutôt que de l'hotel.
- Tout le monde est déjà sur des entreprises à risque usage faible et risque marché fort, il faut donc attaquer les domaines aux risques usage fort, risques marché faible : il faut tuer l'effet hollywood ! Hollywood ne sait pas prédire le futur car cherche des idées qui semblent plausibles.
- Ta startup doit résoudre un problème que tu as tous les jours, il est beaucoup plus facile de vendre des anti douleurs que des vitamines.
- Choisis une niche : quelque chose que peu de gens désirent ardemment et pour laquelle ils sont prêt à tolérer un produit pas fini.
- Les bonnes idées sont celles qui ont l'air d'être des mauvaises mais qui sont en fait des bonnes idées.
- N'essaye pas de lancer le prochain Twitter : les bonnes idées de startup ne sont pas souvent sexy et si tu veux résoudre un problème qui compte, tu dois mettre les mains dans le cambouis.

- Va plus loin et apprends à exploiter pleinement tes idées avec Koudetat ! http://bit.ly/1yfECeC
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=SzYqtFgOXFo&index=1&list=PL_e3KIBwbAbWqdeAYu-op9bUpudfOfsz1
- Ecoute la version audio: https://soundcloud.com/startupfood/thefamily-podcast-comment-trouver-des-idees-de-startup

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  • Si tu as monté ta startup, voici 3/4 d'heures de conseils (cf. la vidéo) qui vont peut-être te faire gagner 3/4 de ton temps dans ta vie d'entrepreneur intrépide !
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"Comment trouver des idées de startup ?" par Oussama Ammar

  1. 1. Big thanks to Rumeur Publique The information contained in this document is being provided on a confidential basis to the recipient solely for the purpose of evaluating TheFamily (“TheFamily” or the “Company”). The document is intended for the exclusive use of the persons to whom it is given. By accepting a copy of this document, the recipient agrees, for itself and its related bodies corporate, and each of their directors, officers, employees, agents, representatives and advisers, to maintain the confidentiality of this information. Any reproduction or distribution of this document, in whole or in part, or any disclosure of its contents, or use of any information contained herein for any purpose other than to evaluate an investment in the Association, is prohibited. The information contained in this document or subsequently provided to the recipient whether orally or in writing by, or on behalf of the Association, or any of its respective related bodies corporate, or any of their respective partners, owners, officers, employees, agents, representatives and advisers (the “Parties”) is provided to the recipient on the terms and conditions set out in this notice.
  2. 2. Your solution is not my (fucking) problem
  3. 3. Not Everything With A Plug Is Technology
  4. 4. Things that may be dismissed as fake technologies (Facebook, Amazon) often resolve very challenging technological problems.
  5. 5. Amazon helped develop intelligent customer recommendations and logistical efficiencies that allow you to order almost anything, anytime, and get it the next day
  6. 6. Web companies that fail are the companies that fail to exploit the true power of the medium
  7. 7. Are There Any Real Technologies Left?
  8. 8. The best companies create their own sectors - They are not popular - They are difficult to assess - They have technology risk (but not insurmountable) - If they succeed, their will be extraordinarily valuable
  9. 9. The best founders want to radically change the world for the better.
  10. 10. So where to start? The way to get startup ideas is not to try to think of startup ideas. It's to look for problems, preferably problems you have yourself.
  11. 11. First and for all... Let’s kill the Hollywood effect together
  12. 12. Organic Startup Ideas: Advantages
  13. 13. 1. It ensures the problem exists
  14. 14. 2. You avoid "made-up" or "sitcom" startup ideas
  15. 15. 3 - If you’re honest with yourself, you know if you’re the right person
  16. 16. But there is an opportunity at anthropology
  17. 17. You can either build something a large number of people want a small amount, or something a small number of people want a large amount (niche). Choose the latter.
  18. 18. Who wants this so much that they'll use it even when it's a crappy version one made by a two-person startup they've never heard of? If you can't answer that, the idea is probably bad
  19. 19. But How do you tell whether something is the germ of a giant company, or just a niche product? Answer: it’s rarely obvious
  20. 20. The Best Ideas “It’s a terrible idea” * "It’s a great idea!”
  21. 21. A good strategy: Live in the future, then build what's missing.
  22. 22. The verb you want to be using is not "think up" but "notice."
  23. 23. Pay particular attention to things that bother you.
  24. 24. Worrying that you're late is one of the signs of a good idea.
  25. 25. Turn off the unsexy filter and the schlep (difficult) filter
  26. 26. Look in areas where you have some expertise
  27. 27. One good trick is to ask yourself whether in your previous job you ever found yourself saying "Why doesn't someone make x? If someone made x we'd buy it in a second." You know there's demand, and people don't say that about things that are impossible to build.
  28. 28. BUT "Entrepreneurship" is something you learn best by doing it.
  29. 29. The two pillars of entrepreneurship: ignorance and incompetence, so RELAX
  30. 30. Don't try to start Twitter. Those ideas are so rare that you can't find them by looking for them.
  31. 31. Ultimately, your SOLUTION is to SOLVE MY PROBLEM
  32. 32. Connect with your audience emotionally around the problem, and then -- and ONLY then -- offer your solution as the remedy to that problem
  33. 33. You are Welcome to Join the Adventure hey@thefamily.co

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