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The Good, Bad & Ugly of Being a CEO by Giovanni Dapra, Co-Founder & CEO at Moneyfarm


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At The Family, we believe that anyone can become a great entrepreneur. Find more info here:
By Giovanni Dapra (

Many dream of one day being a CEO. When you're the top boss and managing 20+ employees, it means you've made it... right?

But being a CEO while staying emotionally stable is a trip. Oftentimes, people underestimate what it really means to be supporting the livelihood of 20+ people and their entire families as well as being responsible for delivering happiness and results to the customers.

We are therefore thrilled to welcome the incredible Giovanni Daprà, Co-Founder & CEO at Moneyfarm at The Family who will share with us what it really means to be a CEO and how he managed himself through hard times:

CEO Psychology:
- Focus on your own well being, otherwise the company will die
- You must make space for reflection
- Being responsible for everything can be an emotional burden - be aware of this

CEO Management:
- Support high performers, don't waste time in helping poor performers
- Give constant feedback, push people you manage to their fullest potential
- Learn to let go and delegate

CEO Struggles:
- Alignment and prioritisation - How do you not get overwhelmed?
- Don't get lost in detail - remove yourself from the commodity market competing on price and quality; focus on innovating your unique approach, exceptional skills and customer intimacy
- Fundraising - what got done right and what could have been done better
- Product market fit - keeping up momentum for product innovation and change after you've acquired your first customers
- Hiring - things to be wary of when you're both the CEO and chief talent officer
- Taking outside advice and having the right mindset - the types of books and information you want to avoid when building a business

Giovanni started his career in banking. Following many years in finance and analysing other people's companies, he left Deutsche Bank to start his own. He co-founded Moneyfarm with this principle to deliver the best solutions to protect and increase an individual’s wealth over time.
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The Good, Bad & Ugly of Being a CEO by Giovanni Dapra, Co-Founder & CEO at Moneyfarm

  1. 1. Good, Bad & the Ugly of being a CEO July, 9th 2019 w/ Giovanni Daprà, Co-Founder and CEO at Moneyfarm
  2. 2. 01 What a CEO does
  3. 3. What a CEO Does “ A CEO does only three things. Sets the overall vision and strategy of the company and communicates it to all stakeholders. Recruits, hires, and retains the very best talent for the company. Makes sure there is always enough cash in the bank. ” Source: AVC
  4. 4. 02 CEO psychology
  5. 5. Feel yourself ● By far the most difficult skill to learn as CEO was the ability to manage my own psychology, keeping my mind in check ● As a CEO, take care of yourself otherwise you risk the burnout and the consequence is that everybody within your company will be burnt out ● Being a CEO means work on yourself otherwise you can’t work on others ● Being responsible for everything is heavy, emotionally speaking. ● Making space for reflection
  6. 6. Source: Ray Dalio Principles
  7. 7. 03 CEO manages and need to be managed
  8. 8. People you work with first! ● A CEO should teach high performers and not lose time in teaching poor performers (counterintuitive) ● A CEO’s job is to give constant feedback. Push people you manage to their fullest potential ● Being inspired by people that have different challenges to you ● Creating harmony within the team ● Letting go and delegating
  9. 9. Source: Ray Dalio Principles
  10. 10. 04 Hard things
  11. 11. Source: Pascal Finette
  12. 12. Biggest challenges ● Alignment and prioritisation to not be overwhelmed. A CEO must have a set of clear priorities to make it happen. He/she must also make this clear for the people he/she is working with ● Navigating and communicating constant change. Setting boundaries around communication tools ● Making progress amidst chaos
  13. 13. 1. Our customers are at the core of everything we do: their success is our success. 2. Work hard and aim high: great things will follow. 3. Strive for quality in everything you create and do. 4. Time is our most important asset: take charge and move fast. 5. Grow and always learn from the occasional failures along the way. 6. Data and an accurate understanding of reality are at the base of our decisions. 7. Fairness and transparency are at the base of everything we do. 8. Work as one team, help each other, rely on everyone’s skills. 9. Embrace change as the ground for innovation and progress. 10. No partial credits.