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Product development during hypergrowth

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By Akarsh Sanghi, Product @N26

New customer insights, critical bugs, compliance requirements, and legal questions might affect the roadmap, but product people must continue to meet customers’ needs and push the company forward.

How does one prepare for these ever-changing scenarios during hypergrowth?

Let’s go over some insights that come from doing product at N26 over the last ~2 years :)

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Product development during hypergrowth

  1. 1. Akarsh Sanghi The Family 28.01.2019 during hypergrowth Product development
  2. 2. “the steep part of the S-curve that most young markets and industries experience at some point, where the winners get sorted from the losers - Harvard Business Review (2008) 3
  3. 3. 2.3 Million Users JANUARY 2019 Oct 2014 Dec 2015 Mar 2016 Jan 2017 Sep 2017 Mar 2018 June 2018 Oct 2018 Jan 2019Nov 2018 5 75 000 125 000 250 000 500.000 850.000 1 Million 1,5 Million 2 Million 2.3 Million 4
  4. 4. 24European Markets Upcoming marketsCurrent markets 5
  5. 5. New York City Barcelona HQ Berlin +700 Employees +50 Nationalities Upcoming marketsCurrent markets 6
  6. 6. 7
  7. 7. While building the product 01 PRODUCT 8
  8. 8. Nothing is really new, think of new ways to design the product C O N F I D E N T I A L 9
  9. 9. 11
  10. 10. Stop nursing the idea and just f****** do it 12
  11. 11. C O N F I D E N T I A L 13
  12. 12. Set the stage to tell the story of the product 14
  13. 13. Standard Black Metal 15
  14. 14. While developing the process 02 PROCESS 17
  15. 15. Avoid memorizing “best practices” 18
  16. 16. 19 Agile Scrum Lean Kanban
  17. 17. Outcome is more important than the process 20
  18. 18. REAL TIME BANKING Banking, everywhere. 21
  19. 19. Shipping is the beginning. Do not celebrate yet 22
  20. 20. 23
  21. 21. Avoid the spreadsheet nightmare C O N F I D E N T I A L 24
  22. 22. 25
  23. 23. 03 ORGANISATION While scaling the organisation 26
  24. 24. Get rid of your biases, product people are not the center all the time 27
  25. 25. Cross Functional teams International Product Marketing Design Tech Business Data 28 Customer Service
  26. 26. Hypergrowth = more users, more revenue, more employees, thus document everything 29
  27. 27. As the company scales, try to build a brand that resonates 30
  28. 28. 31
  29. 29. Question time C O N F I D E N T I A L 32

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