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"Money time: Cracking online payment for startups" par Guillaume Princen

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"Money time: Cracking online payment for startups" par Guillaume Princen

  1. 1. a talk TheFamily workshop April 7, 2015 Money time Cracking online payment for startups
  2. 2. Stripe allows businesses to easily accept web and mobile payments Founded in 2010 200MILLION RAISED$ From Peter Thiel & Elon Musk, A16z, Sequoia Capital, etc. billionsprocessed annually
  3. 3. Stripe allows businesses to easily accept web and mobile payments Founded in 2010 200MILLION RAISED$ From Peter Thiel & Elon Musk, A16z, Sequoia Capital, etc. billionsprocessed annually
  4. 4. Why you should care
  5. 5. Why you should care
  6. 6. Why you should care
  7. 7. Why you should care
  8. 8. 1. Get stuff done 2. Ace your payment UX 3. Think global from the start
  9. 9. 1. Get stuff done
  10. 10. Expectations A simple and straightforward procedure
  11. 11. 1. Choose a payment gateway and apply for a merchant account (i.e. contrat VAD) at an acquiring bank (maybe a MSP, ISO or processor) 2. Wait several days/weeks 3. Set up a PCI-DSS compliant backend, audited every year 4. Integrate specific plugins (subscriptions) or build them from scratch 5. Start again at step 1 to expand to a new country The reality
  12. 12. Things to consider for the setup
  13. 13. Speed of on-boarding and amount of paperwork 5 On-boarding time minutes Months
  14. 14. Quality of API and documentation I want: • to charge • for €400 • the card which number, expiry date and CVC are… • with a description “Gift for olivier@stripe.com” A few hours Integration time Months
  15. 15. Things to consider for everyday use
  16. 16. Ease of use everyday • Refunds • Coupons • Transfers • Email receipts • Failed payments • Manage team • Data exports • Save card details
  17. 17. Chose an ecosystem rather than a sole payment provider • Calculate taxes • Generate and send invoices • Track advanced metrics • Get notified on your Slack • Automate basic tasks • Connect to your CRM/ERP • …
  18. 18. SaaS metrics Baremetrics
  19. 19. 2. Ace your payment UX
  20. 20. Minimize user input
  21. 21. Don’t redirect your user away
  22. 22. Bad for UX
  23. 23. Don’t let your payment provider steal the customer from you +17% in conversion for these guys
  24. 24. Smartphone users (bn) 0 1.75 3.5 5.25 7 2005 2010 2015 2020 Don’t forget your mobile users
  25. 25. Mobile users convert much less than desktop users
  26. 26. Mobile payment UX: can do better
  27. 27. Design and one-click payment are crucial on mobile -
  28. 28. Appropriate mobile design • One-page form • Placeholders • Numeric keypad • Minimal input: autocomplete and scan • Reassure: error messages and feedback • jQuery.payment
  29. 29. One-click payment
  30. 30. Smart fraud prevention Humble Bundle - 87% in fraud losses
  31. 31. 3. Think global from the start
  32. 32. The world is your playground 0 350 700 1050 1400 B2C e-commerce volume ($bn, 2014) France EU EU + US World
  33. 33. +50% conversion rate in Japan
  34. 34. Not everyone uses credit cards AliPay
  35. 35. Off to a good start! 5min Months MonthsA few hours +40% -40% -90% 60 Million 7 Billion Onboarding time Integration time Conversion rate Churn for subscription / SaaS Fraud Adressable market
  36. 36. Thank you! guillaume@stripe.com olivier@stripe.com

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