Making things sing and dance

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By Alex Nako, Head of UX at State.com

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Making things sing and dance

  1. 1. Making things sing and dance Alex Nako TheFamily | March 2014
  2. 2. Marketing
  3. 3. MarketingR&D
  4. 4. MarketingR&D Startup
  5. 5. User needs Value Proposition USP Brand experience =Signature Experience
  6. 6. Baseline Signature The needle in the hay
  7. 7. Baseline Known New Signature
  8. 8. When • Key moment(s) • Celebrate the start • Celebrate the conclusion ! How • Light-touch • Memorable/Addictive
  9. 9. Buy now with 1 click
  10. 10. Eurostar:
  11. 11. Eurostar: blazing fast, comfortable Possibly the best train ever
  12. 12. 20 people agree with you Eurostar: blazing fast, comfortable
  13. 13. Eurostar: blazing fast, comfortable
  14. 14. Eurostar: blazing fast, comfortable
  15. 15. Google Glass
  16. 16. Edward Snowden
  17. 17. Justin Bieber
  18. 18. Thank you See you in the opinion network

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