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Les clés de la croissance par Julien Le Coupanec, Growth Hacker TheFamily

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La croissance c’est comme une partie de Risk. C’est cette succession de coups réussis qui mène à la victoire finale. Dans cette conférence, Julien abordera différents éléments clés de la croissance.

#1. Comment développer une stratégie efficace pour parler avec ses utilisateurs.

#2. Comment tester, tracker ses utilisateurs et prendre des décisions en conséquence. #datadriven

#3. Les éléments clés pour obtenir de la croissance. On parlera des deux manières principales pour acquérir du traffic, de rétention et du K-Factor.

Published in: Business
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Les clés de la croissance par Julien Le Coupanec, Growth Hacker TheFamily

  1. 1. STARTUP WORKSHOPS LES CLÉS DE LA CROISSANCE
  2. 2. #1. PREMIÈRE ÉTAPE DE L’ÉQUATION PARLER AVEC SES UTILISATEURS
  3. 3. #1. Identifier comment cet utilisateur a connu votre service. #2. Identifier si l’utilisateur comprend ce que vous faites. #3. Déterminer l’utilisation du produit. (et la fréquence) #4. Déterminer si cet utilisateur a déjà recommander votre service à une personne extérieure et dans quel contexte. QUESTIONS FONDAMENTALES À POSER EN FRAGMENTÉ SI NÉCESSAIRE
  4. 4. SE RETROUVER DANS DES SITUATIONS OÙ L’UTILISATEUR NE SAIT PAS QU’IL EST TRAIN DE SE FAIRE INTERVIEWER.
  5. 5. OKAY, PARLONS STRATÉGIE. COMMENT TROUVER DES POINTS D’INTERACTIONS ? ACTIONS DÉTERMINANTES ( ACHAT D’UN PRODUIT ) PARCOURIR VOS INFORMATIONS NOM, PRÉNOM, EMAIL, NUMÉRO DE TÉLEPHONE, FACEBOOK... DROPOUT USERS ( NON CONVERSION À UNE PARTIE DU FUNNEL ) INTÉRAGIR DEPUIS UN CANAL EMAIL, LIVE CHAT, MESSENGER, WHATSAPP, SMS, PHONE CALL...
  6. 6. COMMENT INTERAGIR EFFICACEMENT SUR FACEBOOK MESSENGER ?
  7. 7. DEUX ENVIRONNEMENTS DYNAMISME D’ÉCHANGE ET DÉBIT D’INFORMATION DROPOUT ET STANDARD USERS EMAIL INTERCOM LIVE CHAT FACEBOOK MESSENGER WHATSAPP GÉNÉRALEMENT POWER USERS APPEAR.IN OU SKYPE PHONE CALLS RENCONTRES OFFLINE
  8. 8. AVOID MAKING THE PERSON A DESIGNER (ET TESTS DE CRÉDIBILITÉ)
  9. 9. #2. BUT… EVERYBODY LIES. KPI, TESTING ET ANALYTIQUE
  10. 10. IL N’Y A SOUVENT QU’UN KPI (CONCENTREZ-VOUS SUR LA MÉTRIQUE EN AVAL)
  11. 11. ACTIVE USERS (BE CLEAR ON HOW YOU DEFINE ACTIVE) AVERAGE LIFESPAN (IN MONTHS) CUSTOMER LIFETIME VALUE (CLV) COST PER ACQUISITION (CPA) MÉTRIQUES IMPORTANTES CONNAÎTRE SES CLASSIQUES
  12. 12. MIXPANEL PRENDRE DES DÉCISIONS PAR LES ACTIONS
  13. 13. SOYEZ DES PSYCHOPATHES DE LA RÉTENTION (ÉTUDIEZ VOS COHORTS)
  14. 14. COMMUNIQUER AVEC GECKOBOARD ( OU ENVOI PAR EMAIL QUOTIDIENNEMENT )
  15. 15. HOTJAR SCREEN RECORDING, FUNNELS & HEATMAPS
  16. 16. OPTIMIZELY PRENDRE DES DÉCISIONS PAR LES TESTS
  17. 17. PARLER, MESURER, TESTER... POUR PRENDRE DE MEILLEURES DÉCISIONS ET ITÉRER EFFICACEMENT.
  18. 18. SOYEZ CRÉATIF ET PASSIONÉ. LES DONNÉES ILLUSTRENT LES PROBLÈMES. VOTRE ÉTAT D’ESPRIT LES RÉSOUS.
  19. 19. #3. PRODUCT/MARKET FIT CROISSANCE & ENGAGEMENT
  20. 20. IL EXISTE PAR ESSENCE... DEUX MANIÈRES D’OBTENIR DE LA CROISSANCE. SUR LE DOS D’UN AUTRE RÉSEAU AIRBNB & CRAIGSLIST FACEBOOK & EMAILING ZYNGA & FACEBOOK YOUTUBE & MYSPACE À PARTIR DE VOTRE BASE D’ UTILISATEURS EXISTANTES RETARGETING (CONVERTIR & UPSELLING) REFERRAL (BOUCHE-À-OREILLE INCLUS) SYSTÈME D’AFFILIATION
  21. 21. TOUT GROWTH HACK EST DIVISABLE EN TROIS CATÉGORIES
  22. 22. LE BACKLOG
  23. 23. LES TROIS BUCKETS POUR CONSTRUIRE UNE STARTUP EN CROISSANCE GROWTH ( AARR ) ENGAGEMENT ( HABITUDE ) MONETIZATION ( MAKE MONEY )
  24. 24. EXPLOITATION DU HOOK MODEL L’EXEMPLE DE PINTEREST
  25. 25. LE K-FACTOR IL N’Y A RIEN DE PLUS PUISSANT QU’ UN REFERRAL
  26. 26. EN 2010, LE MONDE A CHANGÉ. ( LA PUBLICITÉ D’ITÉRATION )
  27. 27. UNE MÉTRIQUE IMPORTANTE CALCUL DU TAUX DE CROISSANCE COMPOSÉ
  28. 28. MONTH 1 - 100,000 utilisateurs. MONTH 12 - 200,000 utilisateurs.
  29. 29. CARE BECAUSE DISTRIBUTION IS ALREADY IN PLACE. ( THE CUSTOMER SUPPORT )
  30. 30. #4. SCALING THE MACHINE OUTSOURCING, MANAGING, AUTOMATING
  31. 31. LE GÉOARBITRAGE DE LA MONDIALISATION
  32. 32. #1. Places de marché : Upwork, Freelancers, Fiverr. #2. Microworkers : Microworkers, Amazon Mechanical Turk. #3. Virtual assistant : Juliedesk, Uassistme. #4. Ghost writing : textbroker, textmaster. GAGNER EN EXÉCUTION AU TRAVERS DU MANAGEMENT
  33. 33. AUTOMATISATION OPTIMIZATION OUTSOURCING MANAGEMENT PRIORITISATION
  34. 34. UNE COURSE DE FOND DANS UNE ÉCONOMIE D’ATTENTION
  35. 35. PARLER AVEC SES UTILISATEURS ANALYSER SES DONNÉES. TESTEZ VOS SUPPOSITIONS. PAS DE CROISSANCE SANS ENGAGEMENT. OUTSOURCER, MANAGER, AUTOMATISER. CONCLUSION LES CLÉS DE LA CROISSANCE
  36. 36. THANK YOU, QUESTIONS ? :-) CONTACT : JULIEN@THEFAMILY.CO

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