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"Launch your startup in 48h" by TheFamily

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You have a startup idea but haven't launched yet. Why not? ⚡️
As an entrepreneur, your biggest risk is to lose time. You don't want to spend 5 months developing a product no one wants. So launch as early as possible!
This toolkit will help you take the first steps to start & grow ;)

At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/

Published in: Technology

"Launch your startup in 48h" by TheFamily

  1. 1. LAUNCH YOUR STARTUP IN 48 HOURS
  2. 2. YOU SHOULD LAUNCH NOW
  3. 3. WHY NOT? Too young? Too inexperienced? Don’t know how to proceed? Afraid? This is all bullshit
  4. 4. YOUR BIGGEST RISK IS TIME
  5. 5. THINK OF AN MVP* *Minimum viable product THE feature that will make a difference
  6. 6. FAKE IT.
 UNTIL YOU MAKE IT.
  7. 7. SELL FIRST Make sure people are interested
 in what you do: reach a 
 product/market fit!
  8. 8. COMMUNITY VS. INTENT
  9. 9. OPTION 1 BUILDING A COMMUNITY
  10. 10. BLOG-FIRST STARTUP See how people react to one article you post Start to talk to potential customers with a full blog TOOLS medium.com for one post tumblr.com, wordpress.com, (with SumoMe.com for virality)
  11. 11. LAUNCH A NEWSLETTER Aggregate your community around your newsletter Create a habit amongst your early fans TOOL mailchimp.com CHECK IT OUT programmingformarketers.com
  12. 12. SET UP A FACEBOOK GROUP Engage a community Make people talk between them TOOL Facebook Groups CHECK IT OUT Menu Next Door, Wanted Paris
  13. 13. OPTION 2 LEAD GENERATION
  14. 14. BUILDING A LANDING PAGE Everything start with your value proposition Have a demo of your product (video, images…) And a clear, visible and understandable call-to-action TOOL kickofflabs.com
  15. 15. VIRAL LOOPS Collect leads (emails) and ask them to share Incentivise sharing: leaderboard or skip the waiting line EXAMPLE paris.agricool.co
  16. 16. DRIP CAMPAIGNS Store your leads to contact them later Sequence emails according to pre-defined user flows TOOLS mailchimp.com Be sure to customise the opt-in process
  17. 17. OPTION 3 SELL ONLINE
  18. 18. SELL ONLINE Build your own e-commerce store Start with just a few products (even one), to measure customer adoption TOOLS squarespace.com, shopify.com (more advanced)
 + marketplaces like etsy.com
  19. 19. HANDLING TRANSACTIONS Use a payment processor - don’t go to your bank! (yet) Automate your invoicing and shipping TOOLS stripe.com octobat.com
  20. 20. TOOLS, TIPS
 & TRICKS
  21. 21. PROVIDE VALUE People don’t come for you, 
 they come for them! And make sure they get what 
 value you have to offer.
  22. 22. IMAGES Please, never EVER use stock pics. Find great pictures: unsplash.com, thenounproject.com, 500px.com
  23. 23. VIDEO It’s relatively easy to craft a video Use your favorite films, screencasts of your product (with QuickTime on Mac)
  24. 24. DO THINGS MANUALLY Use your phone to start selling right away! Collect user input with tools like typeform.com Automate what you can with zapier.com
  25. 25. STARTUP = GROWTH
  26. 26. Initial traction
  27. 27. YOUR FIRST 1,000 FANS Start with friends and family Try to contact your target users 
 manually, just to see if it works
  28. 28. BUILD YOUR EXPERTISE Create content to show your knowledge It’s 20% creation, 80% distribution Find freelancers: textbroker.com
 Inspiration: copyhackers.com
  29. 29. EMAIL IS YOUR BEST FRIEND Try to reach out people directly, start a conversation on LinkedIn…
  30. 30. DATA-DRIVEN GROWTH No data = no knowledge Use Google Analytics + mixpanel.com or amplitude.com to track your users
  31. 31. AUTOMATING ACQUISITION Once you have your value proposition, your target and an addictive product, start automating! Find which channels work better (liquidity? conversion? cost?) & double down
  32. 32. NOTHING IS FREE Either you spend money Either you spend time
  33. 33. SEE YOU SOON! LOU@THEFAMILY.CO @_THEFAMILY WWW.THEFAMILY.CO

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