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Krish subramanian building & scaling a subscription business

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Wouldn’t it be great if, instead of having to fight, hunt, and practically beg for each new sale, you could set up a business in such a way that all your customers paid you regularly, time and time again? Well, you can—that’s the beauty of offering a subscription service.

The subscription business model has grown hugely in popularity in recent years. Covering everything from music to meals, it seems like there is a subscription service for just about anything. But what are the do’s and the don’ts in B2B and B2C subscription based models?

To answer these questions, invited the incredible Krish Subramanian, Co-Founder and CEO of Chargebee, who joined us at The Family to share his expertise around subscription models!

Krish started Chargebee with three of his friends in a room in one of their apartments in Chennai, India in June 2011. Now they have 10,000 customers.

He shared some amazing insights into the B2B subscription world and how he had to continue to define Chargebee's product roadmap as they were trying to build a valuable billing system for the modern business users.

Video: https://youtu.be/1o16Ki041ts

Published in: Business
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