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THEFAMILY WORKSHOP
WITH CÔME COURTEAULT, HEAD OF GROWTH AT
THEFAMILY
PUT YOUR HANDS UP!
!"#
THEFAMILY?
$ % &
HUGO@THEFAMILY.CO OR MATTHIEU@THEFAMILY.CO
TheFamily


code: lamifasisi
WIFIWIFI
DISAGREE ON TWITTER!
#THEFAMILYBERLIN
OUR SPECIAL GUEST:
CÔME COURTEAULT
HEAD OF GROWTH
@THEFAMILY
HOW TO DESIGN YOUR GROWTH STRATEGY
PRODUCT/MARKET FIT
LOOK FOR:
1. Understanding
2. Buying
3. Sharing
VALUE
PROPOSITION
What makes people buy?
REFERRAL
Most powerful channel to grow
SUCCESS IS OBVIOUS
TRACTION, TRANSITION
& GROWTH
AARRR FRAMEWORK
TRACTION
Find first clients manually:

flyers, scraping, ads…
TRANSITION
Setting up the core growth engine:
retention - referral - activation
GROWTH
Finding sustainable and profitable
acquisition channels
COMMUNITY
VS. INTENT
COMMUNITY
User engagement
Create a habit
Key metric: retention
INTENT
The right customer, at the right time
1 sustainable, profitable acquisition channel
Key metric: acquisition cost < c...
HYBRID
Moment + habit
SaaS model
Key metrics: churn and acquisition cost
TOOLS
BUILD YOUR
EXPERTISE
Create content to show your knowledge
It’s 20% creation, 80% distribution
Find freelancers: textbroke...
DO THINGS MANUALLY
Collect user input with tools like typeform.com
Automate what you can with zapier.com
ZAPIER
Connect services together!
EMAIL IS YOUR
BEST FRIEND
Try to reach out people directly, start a
conversation on LinkedIn…
Use a scrapper tool like dat...
KICKOFF LABS
Build a landing page and set up a viral
campaign in just a few clicks
http://kickofflabs.com/blog/how-to-setup...
CRISP.IM
Chat with users on a website
DATA-DRIVEN
GROWTH
No data = no knowledge
Google Analytics + mixpanel.com or
amplitude.com to track users
TRACK YOUR
CAMPAIGNS: UTMS
https://support.google.com/analytics/answer/1033867
TRACK GOALS IN
GOOGLE ANALYTICS
TRACK GOALS IN
GOOGLE ANALYTICS
TRACK GOALS IN
GOOGLE ANALYTICS
TRACK GOALS IN
GOOGLE ANALYTICS
COHORTS
7% of users who signed
up 5 weeks ago are still
active today.
HOTJAR
Qualitative data: how are visitors
behaving on your website?
Heatmaps, screen records, etc.
DASHBOARD
(Clean and simple)
https://docs.google.com/spreadsheets/d/17GhujOHqheJcLaUX7KXiD26TF69VTPJNi0Ewz-FgfJE/edit#gid=...
BE FAST
Don’t micro-optimize, experiment a lot,
launch fast and get a result quickly!
BE RADICAL
When you test, always make sure that
you’re as radical as possible.
TRACTION TRANSITION GROWTH
COMMUNITY
Find first fans
manually and create
a habit
Make sure people
use and share the
product...
SEE YOU SOON!
LOVE.
THEFAMILY.CO

"How to Design your Growth Strategy" by Côme Courteault, Growth Hacker @TheFamily
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"How to Design your Growth Strategy" by Côme Courteault, Growth Hacker @TheFamily

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When it comes to growth, hacking is fun right?  But you also need a badass strategy. 

Watch the video here: https://www.youtube.com/watch?v=N1-RT4Q5uig&ab_channel=Startupfood

First, define whether your startup is about community (creating a habit) or intent (providing a solution at the right time). Remember that the most powerful acquisition channel of all is referral ;)

There are 3 stages of a startup which should influence your growth strategy: traction, transition, growth. Your initial traction should be built manually. Don't automate until you reach product-market fit. Only then can you can you start to build your growth engine and find sustainable & profitable channels.

At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/

Published in: Technology
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"How to Design your Growth Strategy" by Côme Courteault, Growth Hacker @TheFamily

  1. 1. THEFAMILY WORKSHOP WITH CÔME COURTEAULT, HEAD OF GROWTH AT THEFAMILY
  2. 2. PUT YOUR HANDS UP! !"#
  3. 3. THEFAMILY? $ % & HUGO@THEFAMILY.CO OR MATTHIEU@THEFAMILY.CO
  4. 4. TheFamily 
 code: lamifasisi WIFIWIFI
  5. 5. DISAGREE ON TWITTER! #THEFAMILYBERLIN
  6. 6. OUR SPECIAL GUEST: CÔME COURTEAULT HEAD OF GROWTH @THEFAMILY
  7. 7. HOW TO DESIGN YOUR GROWTH STRATEGY
  8. 8. PRODUCT/MARKET FIT
  9. 9. LOOK FOR: 1. Understanding 2. Buying 3. Sharing
  10. 10. VALUE PROPOSITION What makes people buy?
  11. 11. REFERRAL Most powerful channel to grow
  12. 12. SUCCESS IS OBVIOUS
  13. 13. TRACTION, TRANSITION & GROWTH
  14. 14. AARRR FRAMEWORK
  15. 15. TRACTION Find first clients manually:
 flyers, scraping, ads…
  16. 16. TRANSITION Setting up the core growth engine: retention - referral - activation
  17. 17. GROWTH Finding sustainable and profitable acquisition channels
  18. 18. COMMUNITY VS. INTENT
  19. 19. COMMUNITY User engagement Create a habit Key metric: retention
  20. 20. INTENT The right customer, at the right time 1 sustainable, profitable acquisition channel Key metric: acquisition cost < customer lifetime value
  21. 21. HYBRID Moment + habit SaaS model Key metrics: churn and acquisition cost
  22. 22. TOOLS
  23. 23. BUILD YOUR EXPERTISE Create content to show your knowledge It’s 20% creation, 80% distribution Find freelancers: textbroker.com
 Inspiration: copyhackers.com
  24. 24. DO THINGS MANUALLY Collect user input with tools like typeform.com Automate what you can with zapier.com
  25. 25. ZAPIER Connect services together!
  26. 26. EMAIL IS YOUR BEST FRIEND Try to reach out people directly, start a conversation on LinkedIn… Use a scrapper tool like data-miner.io
  27. 27. KICKOFF LABS Build a landing page and set up a viral campaign in just a few clicks http://kickofflabs.com/blog/how-to-setup-a-viral-waiting-list-launch-page-like- robinhood-with-kickofflabs/
  28. 28. CRISP.IM Chat with users on a website
  29. 29. DATA-DRIVEN GROWTH No data = no knowledge Google Analytics + mixpanel.com or amplitude.com to track users
  30. 30. TRACK YOUR CAMPAIGNS: UTMS https://support.google.com/analytics/answer/1033867
  31. 31. TRACK GOALS IN GOOGLE ANALYTICS
  32. 32. TRACK GOALS IN GOOGLE ANALYTICS
  33. 33. TRACK GOALS IN GOOGLE ANALYTICS
  34. 34. TRACK GOALS IN GOOGLE ANALYTICS
  35. 35. COHORTS 7% of users who signed up 5 weeks ago are still active today.
  36. 36. HOTJAR Qualitative data: how are visitors behaving on your website? Heatmaps, screen records, etc.
  37. 37. DASHBOARD (Clean and simple) https://docs.google.com/spreadsheets/d/17GhujOHqheJcLaUX7KXiD26TF69VTPJNi0Ewz-FgfJE/edit#gid=1132872082
  38. 38. BE FAST Don’t micro-optimize, experiment a lot, launch fast and get a result quickly!
  39. 39. BE RADICAL When you test, always make sure that you’re as radical as possible.
  40. 40. TRACTION TRANSITION GROWTH COMMUNITY Find first fans manually and create a habit Make sure people use and share the product Expand your target to more groups of people INTENT Make sure your target sees value in your product Find a profitable and sustainable acquisition channel Experiment to optimise the acquisition cost HYBRID Make sure your target sees value in your product Reduce churn and start finding an acquisition channel Experiment to optimise the acquisition cost
  41. 41. SEE YOU SOON! LOVE. THEFAMILY.CO


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