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"How to Build a Unicorn Company in Europe" by Adam Marchick, CEO & cofounder of


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Like any aspiring actor dreaming of Hollywood, every entrepreneur looks towards Silicon Valley with envy. ✨ But Europe has unique opportunities to offer, you just have to look in the right place. Funding follows growth, and US investors are now turning towards Europe for the next big thing. 

In this presentation, Adam Marchick shares his insights on what it takes for European startups to grow into the next billion-dollar company.

Adam Marchick is CEO and co-founder of, a leading analytics service for the Voice ecosystem. Previously co-founder of Kahuna with $60M in funding from Sequoia Capital, Adam has spent years building software for Oracle and doing investments as part of the Bain Capital Ventures team.

For every dollar he invested, 3.2 dollars were returned… So you can trust this guy’s a real unicorn spotter!

Check out the video of the talk here:

About TheFamily:
We're a long-term strategic investor that empowers entrepreneurs through education, services, and capital. Founded 4 years ago in France, we now have a portfolio of 300 startups. Raised 200M € collectively for them so far. You may know some of them, like Algolia,, CaptainTrain, and Menu Next Door.

More info here:

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"How to Build a Unicorn Company in Europe" by Adam Marchick, CEO & cofounder of

  1. 1. Analytics for the Voice evolution Cross-Channel Marketing Automation Creating a Eurocorn Adam Marchick
  2. 2. WHAT IS A EUROCORN? Unicorn • A company that is unique, valuable and lasting. • Scales to $1B in less than 10 years. - Aileen Lee + Europe = Eurocorn
  3. 3. AGENDA 1. Let’s take the best of Silicon Valley 2. Let’s utilize the unique advantages of Europe 3. Let’s create some Eurocorns!
  4. 4. AGENDA 1. Let’s take the best of Silicon Valley
  5. 5. THE SECRET TO SILICON VALLEY One word… who knows it?
  6. 6. Mentorship THE SECRET TO SILICON VALLEY My Bob Tinker story
  7. 7. QUICK BACKGROUND ON ADAM Adam Marchick, CEO and Co-founder VoiceLabs Currently, CEO and co-founder, CEO and co-founder, Kahuna Growth team, Facebook (just for a short time, but WHAT a ride!) Engineering, Oracle VC, 7 Years. Every $1 I invested turned into $3.2 (Money on money return) Created and led Mobile Marketing Automation Market. Raised $60M, led by Sequoia Capital. Part of early Facebook Growth team (summer internship). Engineering, Market Leading CRM Undergrad, Computer Science. MBA seven years later. Served The New York Times, Yahoo, Tumblr, Hearst, Thrillist, Overstock, Paddy Power, Skyscanner,, DraftKings, Rent The Runway, and hundreds of other great companies.
  8. 8. Y-COMBINATOR IS THE #1 START-UP INCUBATOR IN THE US Three reasons… who knows?
  9. 9. 1. Peer Pressure 2. Competition 3. Success begets success Y-COMBINATOR IS THE BEST IN US
  10. 10. THE VELOCITY OF SILICON VALLEY The Trappings of Starting a Company 1. Law firm 2. Bank 3. Initial Funding 4. Office 5. 1st Hire 6. 1st Customer
  11. 11. The Trappings of Starting a Company 1. Law firm: 1 Day for Ted Wang and Faisal Rashid @ F&W to agree to represent us. 2. Bank: 1 Min phone call for Rod Werner @ CNB to set us up. 3. Initial Funding: 4 Days for SoftTechVC to commit to initial seed funding. 4. Office: 2 Beers for Dave Bergeron @ T3 to offer 9 months of free space. 5. 1st Hire: 1 Week for Jacob (my co-founder, CTO) to convince his friend to join. 6. 1st Customer: 2 Weeks for Adam’s friend to agree to ‘givt it a shot.’ STARTING KAHUNA The velocity of company creation in Silicon Valley is mind-blowing.
  12. 12. AGENDA 2. Let’s utilize the unique advantages of Europe
  13. 13. EUROPE’S BIGGEST ADVANTAGE One word… who knows it?
  14. 14. 1. Talent… in many places EUROPE’S BIGGEST ADVANTAGE 10+ cities to hire knowledge workers: London, Paris, Berlin, Tallinn, Gothenberg…
 What to watch for: Deep Machine Learning / Artificial Intelligence expertise, particularly concentrated in the UK - Cambridge, Oxford, Imperial College Roger Ehrenberg (BoD, TransferWise, Cognitive Logic) called it
  15. 15. 2. Many markets close by Run experiments quickly to find and evolve Product/market fit EUROPE’S 2ND BIGGEST ADVANTAGE The next 50 unicorn companies will be global companies.
  16. 16. 3. No Groupthink Silicon Valley can be an echo chamber - not everyone MUST have Google Glasses… EUROPE’S 3RD BIGGEST ADVANTAGE My story. Olivier Voute
  17. 17. IN CONCLUSION Let’s create some Eurocorns! How do we leverage the good of Silicon Valley, and the unique advantages of Europe? Team effort - I want to hear your thoughts. Email me @ Challenge: I want to invest in 2 companies out of this week.