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How I married Marketing & Product

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By Florian Legris, VP Marketing & Product at StarOfService

Florian (ex-cofounder & CMO of Cleanio) is a rare bird: He leads marketing AND product at StarOfService, pretty unusual. But this decision makes total sense for them, as it’s adapted to their business model and gives various advantages ;)

Published in: Business
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How I married Marketing & Product

  1. 1. HELLO !
  2. 2. Product + Marketing = ❤ Florian Legris VP Marketing & Product @ StarOfService 2012 - 2014 // Marketing Background 2014 - 2017 // @Cleanio - discovering entrepreneurship & product 2017 - now // @StarOfService - leading Growth TF - April 17th
  3. 3. WHY WE MARRIED MARKETING & PRODUCT
  4. 4. Product + Marketing = ❤ September 2018 Business Model Switch Pay per quote model Pay per lead model First time we worked in “Squad” +30% active users MoM Profitability reached 4 months later TF - April 17th
  5. 5. 3 GOOD REASONS TO DO THE SAME
  6. 6. Product + Marketing = ❤ 1. Unify customer experience " TF - April 17th
  7. 7. Product + Marketing = ❤ 2. Give growth mindset to everyone TF - April 17th Anna - Product Designer
  8. 8. Product + Marketing = ❤ 3. Increase your marketing performances TF - April 17th Our Adwords ROI jumped from 0.2 to 1.4 in 6 months
  9. 9. REQUIREMENTS
  10. 10. Product + Marketing = ❤ 1. Build a Strong Product Team Marketing Product TF - April 17th
  11. 11. Product + Marketing = ❤ 2. Spread the Growth Mindset TF - April 17th
  12. 12. Product + Marketing = ❤ 3. Be organized TF - April 17th O.K.R
  13. 13. THANKS

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