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How Growth Starts And Ends With Data

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Let's not lie to ourselves: more and more, we’re seeing companies tap into user analytics to understand the needs/wants of their customers. They use this data to better direct growth by capturing usage, loyalty and (of course) $$.

From collecting and analyzing data to finding trends, setting goals, and taking the steps to implement and track results, data activates the innovation loop. Over and over again.

How can you use data and the concept of the innovation loop to make smarter, faster and better choices that drive growth?

Amir Movafaghi, CEO of Mixpanel, discusses why disruption is happening faster than ever. Bringing in his wide range of experience from Twitter and smaller startups, he'll share learnings about how data can be used to make smarter, faster and better choices that drive growth.

Amir has had an incredible journey. Prior to Mixpanel, he was the CFO at software company Spiceworks and before that spent five years at Twitter in finance and global operations. He was the Mr. Fixit at Twitter when there were a whole bunch of problems that others weren’t willing to fix.

Mixpanel is a provider of the most advanced analytics software for mobile and web. Having raised a $65m Series B round, with 26,000 customers worldwide and 14% of the Fortune 500, Mixpanel has skyrocketed their reputation for having an incredibly innovative approach to analytics.

We are overly excited that Amir joined us for a fireside chat, led by Mathias Pastor, Director at The Family.

Published in: Business
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How Growth Starts And Ends With Data

  1. 1. Increase the rate of innovation June 5, 2019
  2. 2. Era of rapid innovationBeginning of modern tech Foundation for disruption 2009 2010 2011 2012 …..1998 - 2008 2006-2008
  3. 3. 39 Previous Decade 150 The last five years Source Wall Street Journal
  4. 4. 107,994 1998 - 2008 271,261 2009 - 2019 Companies BornCompanies Born
  5. 5. Connected devices will almost double by 2025 Number of global active connections Source: State of the IoT 2018 35 30 25 20 15 10 5 0 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 13.9 15.0 16.4 17.8 19.4 21.2 23.2 25.4 27.9 30.9 34.2 Billions
  6. 6. Data will grow 10X by 2025 1 ZB = 1 Trillion GB 180 160 140 120 100 80 60 40 20 0 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Annual Size of the Global Datasphere 2021 2022 2023 2024 2025 Zetabytes 175 ZB Source: The Digitization of the World, IDC & Seagate
  7. 7. How long does it take to disrupt an industry?
  8. 8. Disruption is happening faster 125 Million Players one year after launch 1 Million Downloads within 6 days of launch
  9. 9. New companies reach 100M MAU 5-10x faster Monthly Active Users 5 Years 13 Years 3 Years 1 Year
  10. 10. 12 Detroit’s Big 3 started in the early 1900s
  11. 11. Tesla achieved over a third of the Detroit Big 3’s market cap in 15 years $106.6B $38.6B
  12. 12. 15
  13. 13. Uber and Lyft approaching the Big 3 after only 9 years $106.6B $38.6B $84B
  14. 14. Media & Entertainment Hospitality Finance B2B Tech E-Commerce Transportation Healthcare Major verticals are being disrupted (with Mixpanel’s help)
  15. 15. How’s this happening?
  16. 16. Amazon Web Services Microsoft Azure Google Cloud Platform Okta Stripe ... Cloud Computing + Infrastructure iOS Android 4.68B mobile phone users Mobile Segment Optimizely BigQuery Redshift ... Big Data & Engagement Stack Mixpanel Looker Braze Urban Airship
  17. 17. Collect Accurate Data Provide access to real-time behavioral data anyone can use Identify Trends Define your metrics and see the patterns that matter Understand the Why Go deeper to identify the cause of each trend Set Goals & Create Hypotheses Know what targets help you achieve your goals and develop ideas for how to hit them Take Action Execute your ideas through product experiments, messaging, and personalization
  18. 18. Thank You

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