Let's not lie to ourselves: more and more, we’re seeing companies tap into user analytics to understand the needs/wants of their customers. They use this data to better direct growth by capturing usage, loyalty and (of course) $$.
From collecting and analyzing data to finding trends, setting goals, and taking the steps to implement and track results, data activates the innovation loop. Over and over again.
How can you use data and the concept of the innovation loop to make smarter, faster and better choices that drive growth?
Amir Movafaghi, CEO of Mixpanel, discusses why disruption is happening faster than ever. Bringing in his wide range of experience from Twitter and smaller startups, he'll share learnings about how data can be used to make smarter, faster and better choices that drive growth.
Amir has had an incredible journey. Prior to Mixpanel, he was the CFO at software company Spiceworks and before that spent five years at Twitter in finance and global operations. He was the Mr. Fixit at Twitter when there were a whole bunch of problems that others weren’t willing to fix.
Mixpanel is a provider of the most advanced analytics software for mobile and web. Having raised a $65m Series B round, with 26,000 customers worldwide and 14% of the Fortune 500, Mixpanel has skyrocketed their reputation for having an incredibly innovative approach to analytics.
We are overly excited that Amir joined us for a fireside chat, led by Mathias Pastor, Director at The Family.