HISTORY OF EPIC FAILS IN MAKING PEOPLE CARE ABOUT YOU w/ Severin Matusek
Let’s face it: the nr 1 reason why startups invest in communities is to attract, engage and retain users. But making people care and participate in your project is damn hard. From ambassador programs to global meetups, Severin will walk you through examples of how to engage your audience, things that can go wrong with it and why you should care about people and not numbers when building your community.
Severin Matusek is the co-founder at co-matter, a platform that connects, educates and invests in community leaders around the globe. Previously he built EyeEm's community of 22 million photographers, co-initiated Copenhagen’s Techfestival and founded a cycling club called Friends of Velocity.