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History about epic fails in making people care about you w/ Severin Matusek

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HISTORY OF EPIC FAILS IN MAKING PEOPLE CARE ABOUT YOU w/ Severin Matusek

Let’s face it: the nr 1 reason why startups invest in communities is to attract, engage and retain users. But making people care and participate in your project is damn hard. From ambassador programs to global meetups, Severin will walk you through examples of how to engage your audience, things that can go wrong with it and why you should care about people and not numbers when building your community.

Severin Matusek is the co-founder at co-matter, a platform that connects, educates and invests in community leaders around the globe. Previously he built EyeEm's community of 22 million photographers, co-initiated Copenhagen’s Techfestival and founded a cycling club called Friends of Velocity.

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History about epic fails in making people care about you w/ Severin Matusek

  1. 1. A history of epic fails in making people care about you Severin Matusek www.co-matter.com
  2. 2. Communities have become the most important social units of our lives.
  3. 3. co-matter connects, educates and invests in community leaders around the world.
  4. 4. Our mission is to help people participate, share and create value together.
  5. 5. WTF is a community?
  6. 6. A community is a group of people participating around a shared purpose.
  7. 7. Source: co-matter State of Communities Report 2018
  8. 8. Source: co-matter State of Communities Report 2018
  9. 9. People want Company want Growth Content Retention Knowledge Revenue Connections Education Entertainment Access Recognition The eternal struggle
  10. 10. Good news! We have more power and influence than ever before. The tools to bring people together are out there for anyone to use.
  11. 11. 1. Host a meetup
  12. 12. 2. Create an ambassador network
  13. 13. 3. Start an online community
  14. 14. Learning 1: You fail all the time. Learning 2: What matters is how you deal with it.
  15. 15. The 10 Golden Rules of Building Communities That Matter
  16. 16. 2. Communities need leaders, not managers
  17. 17. 6. Trust is the most valuable good you can achieve
  18. 18. 10. Don’t f*ck it up
  19. 19. Thank you. Join our summit, listen to our podcast, download our report. www.co-matter.com

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