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« Growth Case Study: Hired.com – Building Foundations For Scale » by Zack Onisko, VP of Growth at Hired.com

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Zack Onisko is named among the top 50 Growth Hackers in the world. He worked to grow three startups to successful acquisitions. He is also a speaker at startup conferences around the globe, a startup advisor, mentor at Dwell, Reforge, Tradecraft, Galvanize, GrowthX 

- Find the video of the talk : http://bit.ly/2lua4mL
- Join us next time: https://www.meetup.com/fr-FR/TheFamilyBerlin/ ✨

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« Growth Case Study: Hired.com – Building Foundations For Scale » by Zack Onisko, VP of Growth at Hired.com

  1. 1. Zack Onisko Vice President of Growth, Hired Inc. zack@hired.com @zack415
  2. 2. Zack Onisko Vice President of Growth, Hired Inc. zack@hired.com @zack415
  3. 3. Zack Onisko General Manager, Dribbble zack@dribbble.com @zack415
  4. 4. CASE STUDY: BUILDING FOUNDATIONS FOR SCALE
  5. 5. We are a technology platform that matches outstanding people with the world's most innovative companies W H AT I S
  6. 6. Thousands of companies build teams with phenomenal people they find on Hired
  7. 7. 3 Stages of Startup Growth Scalable Growth Non-Scalable/ Transition to Scalable Product/Market Fit
  8. 8. “Hired said it has a 2016 revenue run rate of $100 million.”
  9. 9. $1B REVENUE FIVE YEAR AMBITION:
  10. 10. HOW DO WE GET THERE?
  11. 11. 1. GROWTH MODEL
  12. 12. HIRED’S GROWTH MODEL (CANDIDATES X EMPLOYERS) X VERTICAL X HORIZONTAL X GEO
  13. 13. • Software engineering • Marketing • Sales Today Hired focused on modern tech industry roles X VERTICAL • Product • Design • Data Science
  14. 14. In the future we’ll aim to be the source to find top knowledge workers regardless of industry X VERTICAL HEALTHCARE FINANCE LEGALTECH
  15. 15. Today Hired is focused on full-time placements. X HORIZONTAL
  16. 16. X HORIZONTAL Tomorrow: • Full-time • Part-time • Freelance • College Grads • Executive • Other new lines 
 of business
  17. 17. North America
 • SF Bay Area • New York • Los Angeles • Seattle Europe
 • London • France Asia Pacific
 • Sydney • Melbourne • Singapore • Boston • Austin • Chicago • Washington D.C. • Toronto • Denver • San Diego Today Hired is in 16 innovative cities around the world X GEO
  18. 18. Operations in 70 cities within next five years X GEO
  19. 19. 2. ACQUISTION
  20. 20. (CANDIDATES X EMPLOYERS) GET MORE CUSTOMERS
  21. 21. GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH
  22. 22. GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH 1. PAID
  23. 23. GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH 1. PAID – Spend $1, earn $2
  24. 24. GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH 1. PAID 2. REFERRAL
  25. 25. GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH 1. PAID 2. REFERRAL – Viral: Every new user brings 1 more
  26. 26. GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH 1. PAID 2. REFERRAL 3. SEO
  27. 27. GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH 1. PAID 2. REFERRAL 3. SEO – Content, Inbound links, Crawl efficiency.
  28. 28. GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH 1. PAID 2. REFERRAL 3. SEO 4. SALES
  29. 29. GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH 1. PAID 2. REFERRAL 3. SEO 4. SALES – Hyper target. Automate the person touch.
  30. 30. CONTACT DISCOVERYPEOPLE DISCOVERYCOMPANY DISCOVERY
  31. 31. GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH 1. PAID 2. REFERRAL 3. SEO 4. SALES 5. PARTNERSHIPS
  32. 32. GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH 1. PAID 2. REFERRAL 3. SEO 4. SALES 5. PARTNERSHIPS – Leverage other’s audiences
  33. 33. 3. ACTIVATION
  34. 34. FRICTIONLESS ONBOARDING SCALING ACTIVATION
  35. 35. 4. LIQUIDITY
  36. 36. UNDERSTANDING GLOBAL DATA INTELLIGENT EXPANSION
  37. 37. 5. RETENTION
  38. 38. THE HIRED BOX AUTOMATE THE FORMERLY NON-SCALABLE
  39. 39. • INVESTMENT IN DIVERSIFIED ACQUISITION CHANNELS • OPTIMIZE TOWARDS FRICTIONLESS ONBOARDING • DATA INSIGHTS INTO GLOBAL SUPPLY & DEMAND • AUTOMATE THE FORMERLY NON-SCALABLE SUMMARY: FOUNDATIONS FOR SCALE
  40. 40. Zack Onisko @zack415 HAPPY GROWING! THANKS

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