Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

"From 0 to 1 million users in less than 6 months" by Marc-Antoine Durant, Co-Founder and CEO @ LiPP

1,125 views

Published on

LiPP is an app that allows you to create crazy video memes. They went from 0 to 1 million users in less than 6 month and Marc-Antoine will share all the tips on how they did it!

  • Be the first to comment

"From 0 to 1 million users in less than 6 months" by Marc-Antoine Durant, Co-Founder and CEO @ LiPP

  1. 1. LIPP HELLO 😊 Marc-Antoine Durand
  2. 2. LiPP ?
  3. 3. LiPP « Mobile app to create, watch and share videos » 📱
  4. 4. We tackle some major problems Vertical newsfeeds suck for video  Sharing is not creative  Finding video content is not easy
  5. 5. Our secret sauce « Our users can now be really addicted to videos »
  6. 6. LiPP
  7. 7. We have fun with a growing community +1M users
  8. 8. We make sharing fun + 4M Share + 15M Recordings + 40% of users create
  9. 9. We make video watching addictive + 100 Videos Per user per day (average) + 10M Views on the app (beta)
  10. 10. 11 20% of our DAU spend 2 hours using the app everyday ♥ ! Our users it
  11. 11. HOW WE STARTED ?
  12. 12. MVP Hackathon
  13. 13. You have to run fast build fast measure fast learn fast
  14. 14. Two rules 😱« If a feature is not used by at least 25% of our users… We get rid of it » « If you get rid of a feature and your users are screaming, you iterate on it »
  15. 15. Excel is our best friend
  16. 16. 3 CASE STUDIES
  17. 17. Bye Bye Feature
  18. 18. We wanted to cry Format Carré et watermark
  19. 19. Work work work work work 🙌 Virality = Rihanna + Teletubbies
  20. 20. More than 10 iterations
  21. 21. Now 98% of our users open the TV Channels
  22. 22. ACQUISITION
  23. 23. 24 !! ! ! YOU NEED TO TEST EVERY CHANNEL
  24. 24. MESSENGER WAS A GREAT OPPORTUNITY 25
  25. 25. NO MASSIVE DOWNLOADS BUT BRAND AWARENESS 26 ! ! ! < 5 % conversion rate
  26. 26. GIRLS’ POWER 27 OUR USERS Millennials 13 -25 YO HOW WE CREATE BRAND AWARENESS 13-17 yo influence 13-17 yo 18-25 yo
  27. 27. SNAPCHAT BECAME OUR MAIN CHANNEL OF ACQUISITION 28
  28. 28. SNAPCHAT BECAME OUR MAIN CHANNEL OF ACQUISITION 29 « You watch stories when you’re bored » « Fullscreen is like LIFE = strong mimetism » 20% 👻
  29. 29. INFLUENCERS ON SNAPCHAT ARE LIKE GHOSTS FOR ADULTS 30 Word Of Mouth Audience Very homogenous audience  👻 Do you know 15 yo teenagers ? I’m 27…. I’m not a teen
  30. 30. MAKE IT VIRAL FROM SNAPCHAT 31 ! ! +
  31. 31. MERCI 😘
  32. 32. Question ? 😅

×