Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Fighting complexity by Rémi Guyot, VP Product @BlaBlaCar

592 views

Published on

In product management it can be difficult to choose and filter what the company should prioritize. Identifying features that matter is essential, but the variety of inputs & complexity can easily create a disconnect between your product and your users ⚓

Rémi Guyot (https://twitter.com/remi_guyot) is VP Product at BlaBlaCar and the former Head of UX EMEA at PayPal.

Published in: Business
  • New study shows 74% of men are more attracted to women who do this one thing, click here ♥♥♥ http://ishbv.com/hissecret/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Earn $90/day Working Online. You won't get rich, but it is going to make you some money! ♣♣♣ http://scamcb.com/ezpayjobs/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Every man's obsession, the secret ingredient to lasting love. click now ■■■ https://tinyurl.com/y6enhezd
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Fighting complexity by Rémi Guyot, VP Product @BlaBlaCar

  1. 1. Rémi Guyot - VP Product Fighting Complexity
  2. 2. A. You work in a startup. B. You are product manager/owner/designer. C. You have anxiety issues and you hope that this talk will reveal the secret of life. WHAT DESCRIBES YOU BEST?
  3. 3. A. 10.000 km B. 20.000 km C. 40.000 km D. I already regret coming tonight WHAT IS THE DISTANCE BETWEEN FRANCE AND NEW ZEALAND?
  4. 4. If the captain dies or falls in the water: 1. Turn off the engine (yellow button) 2. Pick up the red phone 3. Wait for instructions
  5. 5. If the captain dies or falls in the water: 1. XXXXXXXXXXXXXX 2. Turn off the engine (yellow button) 3. Pick up the red phone 4. Wait for instructions
  6. 6. 3 years at Sécurité Solaire 7 years at PayPal 3 years at BlaBlaCar
  7. 7. KEEP IT SIMPLE STUPID.
  8. 8. Complexity Battlefield Simplicity
  9. 9. Complexity Battlefield Simplicity Dangerous zone
  10. 10. Your obsession has value. Go deeper. Spread it. Uris Dacosta
  11. 11. KEEP IT SIMPLE STUPID.
  12. 12. If the captain dies or falls in the water: 1. XXXXXXXXXXXXXX 2. Turn off the engine (yellow button) 3. Pick up the red phone 4. Wait for instructions
  13. 13. If the captain dies or falls in the water: 1. Accept the situation 2. Turn off the engine (yellow button) 3. Pick up the red phone 4. Wait for instructions
  14. 14. Complexity Battlefield Simplicity
  15. 15. Things are complex
  16. 16. Things are complex From the start
  17. 17. KEEP IT SIMPLE STUPID. Hasn’t accepted the situation Has accepted the situation
  18. 18. Complexity Simplicity Battlefield
  19. 19. Complexity Simplicity BattlefieldBattlefield
  20. 20. COMPLEXITY ANTIBODIES
  21. 21. COMPLEXITY ANTIBODIES Roadmap requests Fanatic Focus Interface design Simplification Reviews User feedback Absence Testing RISKY SITUATION
  22. 22. #1 FANATIC FOCUS
  23. 23. Pythagoras
  24. 24. The two-list prioritization method
  25. 25. Goal A Goal B Goal C Goal D Goal E Goal F Goal G Goal H Goal I Goal J
  26. 26. Goal A Goal B Goal C Goal D Goal E Goal F Goal G Goal H Goal I Goal J
  27. 27. First List Goal A Goal C Goal H Second List Goal B Goal D Goal E Goal F Goal G Goal I Goal J
  28. 28. Company Priorities Goal A Goal C Goal H ?? Goal B Goal D Goal E Goal F Goal G Goal I Goal J
  29. 29. Company Priorities Goal A Goal C Goal H Avoid At All Cost Goal B Goal D Goal E Goal F Goal G Goal I Goal J
  30. 30. Company Priorities Point-to-Point Multipass Pro Avoid At All Cost Goal B Goal D Trust Goal F Goal G Goal I Goal J
  31. 31. No.
  32. 32. Yes, it is important. And we have decided not to focus on it for now.
  33. 33. Level 0 = No priorities Level 1 = Clear priorities Level 2 = Level 1 + Everyone knows priorities by heart Level 3 = Level 2 + No one works on other topics
  34. 34. #2 SIMPLIFICATION REVIEWS
  35. 35. A camel is a horse designed by a committee.
  36. 36. H O R S E
  37. 37. Hide Organize Reduce Standardize Eliminate
  38. 38. Hide Erase Standardize Organize Reduce
  39. 39. #3 ABSENCE TESTING
  40. 40. Where are the ratings??
  41. 41. USABILITY TESTING FLOW CONVERSION
  42. 42. USABILITY TESTING No regular user noticed. FLOW CONVERSION
  43. 43. USABILITY TESTING No regular user noticed. FLOW CONVERSION 2-10% uplift. (depending on platform and countries)
  44. 44. Accept that things are complex from the start. Don’t avoid complexity — fight it! Develop complexity antibodies: - Fanatic Focus (two-list prioritization) - Simplification Reviews (H.O.R.S.E) - Absence Testing (qualitative / quantitative)
  45. 45. Accept that things are complex from the start. Don’t avoid complexity — fight it! Develop complexity antibodies: - Fanatic Focus (two-list prioritization) - Simplification Reviews (H.O.R.S.E) - Absence Testing (qualitative / quantitative)

×