Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

"Don't only hire product managers. Enable your teams!"  by Richard Illig, Head of Product at Loopline-Systems


Published on

Your team is your secret weapon. So deploy it wisely 
To build a great product, you need to leverage each employee's strength, empower them, and let them shine. 

In this talk, Richard provides hands-on insights on how he enabled his team to contribute to the product and apply a Scrum that works.

Richard is Head of Product at Loopline-Systems - the feedback rebells - launching two new innovative products in one year. He was a former product lead for a high production value mobile game and drove the growth for the most successful app of all German developers.

  • Be the first to comment

  • Be the first to like this

"Don't only hire product managers. Enable your teams!"  by Richard Illig, Head of Product at Loopline-Systems

  1. 1. Don't only hire product managers Enable your teams! The Family, 19th of Sept 2017
  3. 3. ▪ The product is a solution for a user problem ▪ Deliver as much customer value as fast as possible ▪ Cost benefit oriented decision making PRODUCTION PRINCIPLES
  4. 4. ▪ Regularly ▪ Positive, unclear, strategic ▪ Current issues and challenges ▪ Elaborate on customer needs ▪ Demand and appreciate feedback PRESENT AND DISCUSS
  5. 5. ▪ Teams prioritizes ▪ Sales Prio Points ▪ CS Prio Points ▪ Agree on actions (matrix) ▪ 5 now ▪ 3 + 4 soon ▪ 1 + 2 never :) ▪ Priority of departments themselves FEATURE REQUESTS PRIORITIES 5 4 3 2 1
  6. 6. ▪ What are we working on? ▪ Any blockers? ▪ max 3 times a week SCRUM - Daily Stand Up
  7. 7. ▪ Is the feature working as expected? ▪ Ad hoc with dev, designer, QA ▪ What about Sales / Customer Success? SCRUM - Review
  8. 8. ▪ How have we been working together? ▪ Every 4 weeks SCRUM - Retrospective
  9. 9. ▪No sprints ▪no sprint planning ▪milestone / MVP goals ▪Feature bundles ▪shortly before QA ▪big features go solo SCRUM - And the rest?
  10. 10. ▪ Shift perspectives CEO, CUSTOMER, SALES, CS, PRODUCT, DESIGN, IT
  11. 11. ▪ Let team evaluate cost-benefit ▪ Let team take over responsibility ▪ Let team descope features TEAM MANAGEMENT
  12. 12. Richard Illig Head of Product Loopline Systems Thank you!