GROWTH HACK YOUR
MARKETPLACE

THE PLAN #1. Components of
a multi-sided marketplace. #2. Growth hack a fictive marketplace.

GLOSSARY OPN: Other people networks.
(instagram, yelp, linkedin, twitter, github, about.me, lastfm…)

PART #1 COMPONENTS OF A
MULTI-SIDED MARKETPLACE

STRUCTURE OF A MULTI-SIDED MARKETPLACE
THE CONSUMERS Users who are interested to buy services/products. THE MARKETPLACE The product you have built that connects each side. THE PROVIDERS Users who provide & sell products on your marketplace.

WHEN BUILDING A MULTI-SIDED MARKETPLACE,
YOU GOT TO DO ONE OF THE TWO THINGS ✓ Manually force one side of the market. This is what Envato and Uber did. ✓ Or simply design a product where your buyers are also your sellers. That is what happened to Etsy and LeBonCoin.

“ I would say that
for any marketplace, maybe with the exception of commodities, they all started to focus on supply first.” MICHA KAUFMAN, FIVERR CEO.

TRACTION VS GROWTH (for more:
Growth Hacker TV Episode 49) TRACTION & PRODUCT OPTIMIZATIONS Automated hacks, blog/social posts, link baiting... GROWTH Search, display, social (facebook, linkedin...), viral word of mouth, sales. FIND GROWTH EQUATION & REACH PMF

“ There is a time
for traction and there is a time for growth. ” BRIAN BALFOUR, VP OF GROWTH AT HUBSPOT.

HOW TO SPOT A GROWTH
ENGINE?

THE PAYPAL HACK GROWING ON
THE BACK OF EBAY DRIVING Provide a link in the message that explains how to setup Paypal. INTERACTING Impersonate a customer trying to buy with Paypal. (send message) TARGETING Every seller on eBay who does not provide Paypal yet.

“ The stakes are huge
because of superplatforms giving access to 100M+ consumers. ” ANDREW CHEN, GROWTH HACKER.

PART #2 GROWTH HACK A
FICTIVE MARKETPLACE

A GOPRO MARKETPLACE

GROWTH HACK THE CONSUMER SIDE
OUR MARKETPLACE When someone is adding an item to our marketplace, let give him the opportunity to push him automatically to a bigger marketplace. OPN PUSH OUR ARTICLE ON- DEMAND

TWO ADVANTAGES ✓ Increase our
sales through these bigger marketplaces. But we need to make the process transparent to our current sellers. (intermediary job) ✓ Use the product description to introduce our GoPro marketplace and drive some visitors.

LET’S FOCUS ON EBAY FOR
THE MOMENT DRIVING Use the product description to introduce our GoPro marketplace. INTERACTING Automatically add products from our marketplace to eBay. TARGETING eBay buyers interested by GoPro products.

WE HAVE TWO SOLUTIONS Using
the official eBay API to submit items for listing on eBay. This would be better. :) But let’s introduce PhantomJS as this tool will allow us to replicate this hack on every marketplace that have no public API available. Additional libraries: CasperJS & SpookyJS.

SHOWTIME

BE CAREFUL ABOUT A FEW
THINGS WHEN EXPERIMENTING ✓ If you are kind of borderline, do not use your personal information and please, use a proxy! (the cheapest are on instantproxies.com) ✓ If you want to use brutal force, know that some companies may file a lawsuit against you. (ex: LeBonCoin.fr)

RESOURCES TO CONSULT ON A
WEEKLY BASIS ✓ GrowthHackers.com & GrowthHacker.TV ✓ Scraping.pro & CoElevate.com ✓ Hackisition.com

PHANTOMJS CHEATSHEET
I’VE MADE
Bit.ly/phantom-cheatsheet

GITHUB REPOSITORY
Bit.ly/marketplace-hack

YOU CAN REACH ME AT
JULIEN@THEFAMILY.CO @LECOUPA

A BOOK FOR GROWTH HACKERS
Lean Analytics Use Data to Build a Better Startup Faster By Alistair Croll & Benjamin Yoskovitz

THANK YOU
QUESTIONS?