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Comment construire son univers iconographique par Julia Moroge

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Par Julia Moroge, Directrice Artistique chez TheFamily.
http://juliamoroge.fr/

Published in: Design
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Comment construire son univers iconographique par Julia Moroge

  1. 1. TheFamily Workshops Wifi: TheFamily Password: lamifasisi #TFWorkshops — October, 2015 —
  2. 2. TheFamily Workshops Workshop with Julia Moroge Artistic Director at TheFamily #TFWorkshops — October, 2015 —
  3. 3. TheFamily Workshops "Comment construire son univers iconographique ?” #TFWorkshops — October, 2015 —
  4. 4. TROUVER SON UNIVERS ICONOGRAPHIQUE
  5. 5. 1. TROUVER SON UNIVERS ICONOGRAPHIQUE / RECHERCHE / SENSIBILISER 2. FAIRE UN BRIEF CRÉA / CHOIX / DÉCOMPLEXER 3. CE QUE LE DESIGN RACONTE / EXÉCUTION / PROCESSEUR 3 WORKSHOPS DESIGN
  6. 6. ÉFFICACITÉ INDÉPENDANCE AUTHENTICITÉ - COHÉRENCE
  7. 7. RATIONNEL VS EMOTIONNEL
  8. 8. OCÉAN
  9. 9. VALEURS 1. IMAGES 2.MOODBOARD / BRIEF 3.DESIGN
  10. 10. FAIRE DES CHOIX (CEO) - CANVAS IDENTITAIRE
  11. 11. LES FONDATEURS
  12. 12. LE PROBLÈME
  13. 13. LA NICHE
  14. 14. LE PORTRAIT CHINOIS
  15. 15. WHY- DIFFÉRENTS TYPES D’ENTREPRENEURS
  16. 16. AVEZ-VOUS VRAIMENT BESOIN D’UNE HISTOIRE?
  17. 17. 1. LE VISIONNAIRE ÉXÉCUTANT
  18. 18. 2. LE COPY CAT ASSUMÉ
  19. 19. 3. LE STORYTELLER
  20. 20. HISTOIRE + PRODUIT = CRUSH
  21. 21. STORYTELLING = ÂME
  22. 22. TENDANCE VS INTEMPORALITÉ
  23. 23. VOS OUTILS: CURIOSITÉ & INTUITION L’INSPIRATION EST PARTOUT - L’OEIL DU CHINEUR
  24. 24. VOS OUTILS: CURIOSITÉ & INTUITION -LIVRES/MAGAZINES/FILMS/CLIPS/ GENS/ BOUTIQUES/EXPOS/ VOYAGES/ARCHITECTURE/RUE/ BROCANTES/PARFUM… -PINTEREST/GOOGLE IMAGES/ FLICKR/TUMBLR…
  25. 25. VOS OUTILS: CURIOSITÉ & INTUITION
  26. 26. MÉTHODOLOGIE - EXEMPLES APPLIQUÉS
  27. 27. LE PROCESS DE NOS WORKSHOPS 1. CANVAS IDENTITAIRE / CRISTALLISER VALEURS 3. PINTEREST / COLLECTE MATIÈRE PREMIÈRE 3. BRIEF / CHOIX (IMAGES, TYPO, COULEURS) 4. DESIGN / LANDING PAGE
  28. 28. LE CAS MOJOPEAK RÉINVENTER UNE IDENTITÉ
  29. 29.
  30. 30. 
 TAROT = CARTES 
 1900 2012
  31. 31.
  32. 32. APPLI MOBILE / UX DESIGN 

  33. 33. 
 MATIÈRE : PAPIER 

  34. 34. 
 COULEUR 

  35. 35. 
 VALUE PROPOSITION 
 ___ ___ OBTENEZ VOTRE MOJO QUOTIDIEN
 
 POUR VOUS DÉVELOPPER IL PARLE DE MOJO ET NON DE VOYANCE => ÉNERGIE VS ÉSOTERISME IL PARLE DE DÉVELOPPEMENT ET PAS DE CURIOSITÉ MALSAINE=> ZEN VS ANGOISSE
  36. 36. 
 VALEURS 
 ___ ___ DIAGNOSTIC POUR PROGRESSER
 ÉLEGANCE / FLUIDE / DESIGN
 ÉMOTION / ÉNERGIE DIAGNOSTIC = DATA ELÉGANCE = UX TRANSPARENTE CROISÉE DES MONDES : LE MEILLEUR DU DIGITAL AU SERVICE DE L’ANCESTRAL
  37. 37. 
 COMBAT 
 ___ ___ IL EST TEMPS QUE

 CETTE PRATIQUE ANCESTRALE

 SOIT TRANSMISE GRÂCE A L’OUTIL NUMERIQUE
 JEU DE CARTE = PAPIER / MATIÈRE TRANSMISSION = TRADITION JAPONISANT VS LATIN TRADITION+TECHNO= JAPON
  38. 38. 
 LE MOODBOARD
  39. 39. 
 ON PARLE DE MOJO ( DE 1 À 6)
 FACILE A CODER EN COULEURS 
 - LE NOM DEVIENT UMOJO
  40. 40. 
 
 
 

  41. 41.
  42. 42. LE CAS KOUDETAT INVENTER UNE IDENTITÉ
  43. 43. 
 VALUE PROPOSITION 
 ___ ___ 40H DE VIDEOS POUR APPRENDRE
 A ENTREPRENDRE
  44. 44. 
 VALEURS 
 ___ ___ DIVERSITÉ / FORCE
 ÉDUCATION / TRANSMISSION
 INDÉPENDANCE / RENVERSEMENT L’ÉLÈVE KOUDETAT EST UN GUERRIER DES TEMPS MODERNES
  45. 45. 
 COMBAT 
 ___ ___ ANYONE CAN BECOME AN ENTREPRENEUR
  46. 46. 
 COMBAT 

  47. 47. 
 COMBAT 

  48. 48. 1.
  49. 49. 2.
  50. 50. 3.
  51. 51. LE CAS JURISMATIC RÉENCHANTER
  52. 52. 
 VALUE PROPOSITION 
 ___ ___ TOUTE LA DOCUMENTATION LÉGALE POUR LES STARTUPS, EN OPEN SOURCE !
  53. 53. 
 VALEURS 
 ___ ___ PARTAGE / CIRCULATION DES DONNÉES
 CONNAISSANCE / TRANSMISSION
 QUALITÉ

  54. 54. 
 COMBAT 
 ___ ___ LES ACTES N’ONT PLUS DE VALEUR
 CE QUI A DE LA VALEUR C’EST LE CONSEIL
 LES STARTUPS NE DOIVENT PLUS PERDRE DE TEMPS A ESSAYER DE TOUT COMPRENDRE
 NI PERDRE D’ARGENT EN ACTES
  55. 55. 
 JURISMATIC 
 = 
 AUTOMATIC (COMME UN POLAROID)
 FAIRE DU NEUF AVEC DE L’ANCIEN ( RÉTRO/VINTAGE)
 PARTAGE, JOYEUX, FUNKY (FUNK MUSIC)

  56. 56.
  57. 57.
  58. 58. U TURN PROCESS INVERSE
  59. 59. MYLITTLEPARIS
  60. 60. LE

  61. 61. 
 VALUE PROPOSITION 
 ___ ___ RECEVEZ DES ADRESSES SECRÈTES ET DES IDÉES INSOLITES À PARIS
  62. 62. 
 COMBAT 
 ___ ___ DÉMOCRATISER LE MEILLEUR DE PARIS
  63. 63. ___ VALEURS
  64. 64. ___ VALEURS
  65. 65. 
 VALEURS 
 WAHOU EFFECT CADEAUX / SURPRISES / BONS PLANS / GIRLY HOMEMADE MÉNAGÈRE 2.0 / BOURGEOISE DU 16EME / RECETTES DE GRANDS-MÈRES GÉNEROSITÉ PARTAGE / DÉMOCRATISATION ___ ___
  66. 66. 
 
 WAHOU EFFECT RESSEMBLE A LA CIBLE FANTASMÉE , FRENCH TOUCH
 PARISIENNE DE RÊVE, FILIFORME, 
 CHIGNON ET PERLES AUX OREILLES, FEMME COCO CHANEL PAR SEMPÉ HOMEMADE SECRET, INÉDIT DONC PRÉCIEUX, LOCAL MAIS CONNECTÉ ILLUSTRATION, COULEURS PASTELS, DÉLICATESSE, SYMBOLES PARISIENS GÉNEROSITÉ PARTAGE / DÉMOCRATISATION CANDEUR, HUMOUR, MULTIPLICITÉ D’INFOS
  67. 67.
  68. 68. IDENTIFIER SES RÉFÉRENCES - MATIÈRE PREMIÈRE VS MATIÈRE TRANSFORMÉE
  69. 69. 
 AVANTAPRÈS
  70. 70. 
 AVANTAPRÈS
  71. 71. 
 AVANTAPRÈS
  72. 72. UBER
  73. 73.
  74. 74.
  75. 75. 
 VALUE PROPOSITION 
___ ___ EVERYONE’S PRIVATE DRIVER
  76. 76. 
 COMBAT 
 ___ ___ ENTRER PLEINEMENT L’ÈRE DE L’EFFICACITÉ
  77. 77. ENTRER PLEINEMENT L’ÈRE DE L’EFFICACITÉ 
 VALEURS 
TRAVIS KALANICK CO-FONDATEUR ET PDG 
 Qu'il s'agisse de créer le premier moteur de recherche P2P qui ai jamais existé ou de développer le premier système de diffusion de contenu d'entreprise,Travis est persuadé qu'il existe une solution à chaque problème. Il suffit simplement d'être suffisamment créatif pour la trouver. Il a permis à la société de s'étendre bien au delà de son marché originel qu'est San Francisco. Ce faisant,Travis a activement conseillé et investi dans nombre d'entrepreneurs passionnés. Il est également parvenu à atteindre le deuxième meilleur score mondial à Wii Tennis.Tout est dit. PRAGMATISME / EFFICACITE WINNER / FOU CLIVANT
  78. 78. THUAN PHAM DIRECTEUR TECHNIQUE Thuan est la preuve vivante que travail ne rime pas forcément avec ennui et que le succès s'atteint d'autant plus facilement que l'équipe est talentueuse et dotée d'une cohésion servant des buts communs. Il met tout son savoir en oeuvre afin de faire croire notre plateforme technologique aussi rapidement que l'expansion d'Uber le nécessite. Précédemment unVP Engineering chezVMWare,Westbridge et Doubleclick,Thuan a prouvé qu'il était un leader pouvant être à l'origine de logiciels et services exceptionnels. Diplômé du M.I.T.Au-delà de l'universitaire, de l'auteur publié et de l'incroyable ami et père de famille, c'est aussi un joueur de ping-pong et de tennis passionné. PROBLÈME QUI COMPTE TECHNOLOGIE ÉLITE
  79. 79. 
 
 ULTRA CARE, ULTRA LUXE, GENTLEMAN ABSOLU, DÉMOCRATISATION, PRIVACITÉ, OPTIMISATION => MISTER BOND, NOIR ET BLANC, CHROME DES BELLES VOITURES, MASCULIN RESSEMBLE A LA CIBLE FANTASMÉE : 
 MEC BRANCHÉ, FILLE CLASSE, DYNAMIQUES TOUS LES DEUX, CHIC, JEUNE, CHERCHE A VALORISER CHAQUE MINUTE DE SA JOURNÉE PRAGMATISME / ÉFFICACITÉ WINNER / FOU CLIVANT PROBLÈME QUI COMPTE TECHNOLOGIE ÉLITE
  80. 80.
  81. 81. 
 

  82. 82. BE BRAVE, FINDYOUR WAY!

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