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Calculer ses KPIs avec Google Analytics

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Comment calculer ses KPIs avec Google Analytics par Gilles Barbier, partner à TheFamily.

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Calculer ses KPIs avec Google Analytics

  1. 1. Calculer ses KPIs avec Google Analytics
  2. 2. Key Performance Indicator Ceux-ci ne sont pas des KPIs
  3. 3. Key Performance Indicator C’est déjà mieux
  4. 4. 5 max
  5. 5. 1 c’est encore mieux
  6. 6. A regarder dans le temps
  7. 7. Stade 1 : l’empathie
  8. 8. Stade 2 : l’adhérence
  9. 9. Stade 3 : la viralité
  10. 10. Stade 4 : les revenues
  11. 11. Stade 5 : passage à l’échelle
  12. 12. Les caractéristiques d’un bon KPI
  13. 13. Un KPI se compare
  14. 14. Un KPI se comprend
  15. 15. Un KPI permet de prendre des décisions
  16. 16. A éviter Pages vues Visites Visiteurs uniques Followers/Friends/likes Temps passé Emails collectés Nombre de téléchargement
  17. 17. e-commerce KPI Description Taux de conversion global % des visiteurs qui ont acheté Taux de ré-achat # d’achats par acheteur sur une période de temps (eg. 3 mois) Coût d’acquisition d’un client Argent dépensé pour acquérir un nouvel acheteur Panier moyen Total des ventes € / # ventes
  18. 18. SAAS KPI Description Taux d’activation % des nouveaux visiteurs qui essayent le service Taux de rétention % des abonnés qui restent abonnés d’un mois sur l’autre Coût d’acquisition d’un abonné Argent dépensé pour acquérir un nouvel abonné Revenue moyen abonnement € / # abonnés
  19. 19. Dans Google Analytics
  20. 20. Les 6 types de widgets
  21. 21. Fonctionnalités des dashboards
  22. 22. http://www.inc.com/daniel-kahneman/idea-lab-making-smarter- decisions.html
  23. 23. Solution Gallery
  24. 24. Suivi de campagne
  25. 25. Performance technique
  26. 26. Suivi temps réel
  27. 27. Suivi des media sociaux
  28. 28. Outils de dashboarding …
  29. 29. Merci, @gillesbarbier

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