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10 mistakes that can kill your growth (and how to avoid them)

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Côme Courteault (@c2prods) walks you through mistakes you shouldn't make while doing growth hacking.

Published in: Marketing

10 mistakes that can kill your growth (and how to avoid them)

  1. 1. 10 MISTAKES THAT CAN KILL YOUR GROWTH (AND HOW TO AVOID THEM) #TFWORKSHOP
  2. 2. TheFamily 
 code: lamifasisi WIFIWIFI
  3. 3. DISAGREE ON TWITTER! #TFWORKSHOP @C2PRODS
  4. 4. #TFWORKSHOP 10 MISTAKES THAT CAN KILL YOUR GROWTH (AND HOW TO AVOID THEM) CÔME COURTEAULT GROWTH HACKER AT THEFAMILY @C2PRODS
  5. 5. #1 AARRR THE WRONG WAY Retention Activation Referral Acquisition Revenue Acquisition Activation Retention Referral Revenue
  6. 6. #2 NO TRACKING TOOLS No data = no knowledge Use Google Analytics, Mixpanel
 or Heap Analytics for non coders
  7. 7. #3 FAILING TO ONBOARD USERS Provide them content They shouldn’t feel lost Use intercom.io
  8. 8. #4 NOT TALKING TO YOUR USERS Do you have a chat system? Use tools like crisp.im,
 appear.in, etc.
  9. 9. #5 UNDERESTIMATING EMAIL Newsletters aren’t optional Make sure your transactional emails are cool (be personable) Email is the most basic form of notification!
  10. 10. #6 NOT ASKING USERS TO SHARE People are nice but they don’t think about sharing Ask them! Use SumoMe.com
  11. 11. #7 NOT SPENDING ENOUGH TIME ON COPYWRITING Everything starts with your 
 writing. Be convincing! “Start With Why”
  12. 12. #8 CRAFTING CONTENT INSTEAD OF DISTRIBUTING IT 20% writing / 80% distribution Guest blog, newsletter, influencers…
  13. 13. #9 A/B TESTING
 ON NOBODY Check the χ² test
 (evanmiller.org/ab-testing/chi-squared.html) You must A/B test on a lot
 of people
  14. 14. #10 THINKING GROWTH HACKING IS FREE Either you spend money Either you spend time
  15. 15. LET’S TALK!
  16. 16. SEE YOU SOON! 
 LOVE. THEFAMILY.CO
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