Programmatic is here to stay. Interpublic Group of Cos.' buying arm Magna Global projects that programmatic spending will reach $9.8 billion in the U.S. this year, or about 20% of the overall digital-ad market. With this growth more brands are moving advertising dollars to programmatic technologies because of the efficiency and accessibility.
But programmatic buying isn't as complicated as the jargon makes it sounds. Just like any other marketing campaign there are many steps to reaching your brand’s campaign goals. Best practices for campaign success evolve alongside the programmatic market, so it’s important to always fine-tune your campaigns.
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