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Programmatic Growth in 2015 | Choozle

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Programmatic is one of the hottest buzzwords in today’s advertising market, and with good reason. According to new figures from eMarketer, US programmatic digital display ad spending will grow 137.1% to eclipse $10 billion this year, accounting for 45.0% of the US digital display advertising market.

2015 has seen the most dramatic growth and expansion in programmatic advertising to date, and we expect an even bigger growth ahead thanks to increases in mobile and video inventory.

Watch the full webinar here: http://blog.choozle.com/recapping-the-growth-of-programmatic-in-2015-webinar/

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Programmatic Growth in 2015 | Choozle

  1. 1. Recapping the Growth of Programmatic in 2015 December 8, 2016
  2. 2. • Programmatic by the Numbers • 2015 • Future of Programmatic Agenda
  3. 3. Growth of Programmatic
  4. 4. • $58.61 Billion in Digital Ad Spending • $15.43 Billion in Programmatic • Retail and CPG leading the pack 2015 by the Numbers
  5. 5. • Rise of Mobile • Quality of Inventory • Scalability of Service • Efficient Revenue Generation 2015 Trends
  6. 6. • 2016: $21.5 Billion • 2017: $26.8 Billion • Mobile growth to 56% of programmatic • Programmatic video will be 40% of video inventory Future of Programmatic by the Numbers
  7. 7. • Leveraging Insights • Explore additional targeting strategies • Maintain engagement and communication The Future for the Operator
  8. 8. • 50% growth year-over-year • 50% of digital advertising • Retail and CPG leading programmatic • Video and mobile continue to increase • Remain engaged and active to lead the pack! To Recap
  9. 9. QUESTIONS?
  10. 10. the SIMPLE digital marketing platform Learn more at choozle.com

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