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Programmatic is one of the hottest buzzwords in today’s advertising market, and with good reason. According to new figures from eMarketer, US programmatic digital display ad spending will grow 137.1% to eclipse $10 billion this year, accounting for 45.0% of the US digital display advertising market.
2015 has seen the most dramatic growth and expansion in programmatic advertising to date, and we expect an even bigger growth ahead thanks to increases in mobile and video inventory.
Watch the full webinar here: http://blog.choozle.com/recapping-the-growth-of-programmatic-in-2015-webinar/