Facebook Page Data Averages - Sep 2013

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Key performance metrics for 66 top brands in 7 major industries: energy drinks, beauty products, auto manufacturers, yogurt, supermarkets, fruit drinks, and fast food.

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Facebook Page Data Averages - Sep 2013

  1. 1. ● ● ● Green border indicates industry or page high for given KPI Red border indicates industry or page low for given KPI
  2. 2. Industry High Industry Low Page High Page Low Fan Growth Rate Supermarkets 9.43% Energy Drinks 0.92% Supermarkets Ralphs 71.8% Fruit Drinks Ocean Spray 0.14% Fan Count Energy Drinks 11.4m Fruit Drinks 317k Energy Drinks RedBull 40.2m Supermarkets Gelson’s 2.7k Posting Volume Supermarkets 69 Yogurt 22 Supermarkets Ralphs 110 Multiple 0 Auto Manufacturers 0.25% Energy Drinks 0.07% Automotive Hyundai 0.67% QSR - Burgers - Inn-Out 0% Engagement Rate ● ● ●

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