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Subscribed 2016: How Billion-Dollar Startups Drive Growth and Retention - Chat with Andrew Chen

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Companies like Uber, Slack, and Airbnb have become household names with millions of users in a few short years. How? These companies all have incredible, data-driven Growth teams. In this presentation, Andrew Chen, Growth at Uber, discusses how startups like Uber plan their growth strategy and maximize customer retention.

Check out Zuora Academy for more actionable advice for finance, marketing, tech, operations, product, and more. All the info you need to build and run an amazing subscription business: https://www.zuora.com/academy/

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Subscribed 2016: How Billion-Dollar Startups Drive Growth and Retention - Chat with Andrew Chen

  1. 1. Chat with Andrew Chen How Billion-Dollar Startups Drive Growth & Retention
  2. 2. our speakers page 01 Andrew Chen, Uber @andrewchen JJ Xia, Zuora @jjxia Questions? Send us a tweet: @jjxia @andrewchen #subscribed16
  3. 3. topic growth teams page 02 What is a growth hacker? Why have companies started to invest in a Growth Team? Questions? Send us a tweet: @jjxia @andrewchen #subscribed16
  4. 4. topic growth teams page 04 What projects and responsibilities does your Growth Team at Uber take on? Questions? Send us a tweet: @jjxia @andrewchen #subscribed16
  5. 5. topic growth teams page 03 What are some examples of significant results that a Growth Team has achieved? Questions? Send us a tweet: @jjxia @andrewchen #subscribed16
  6. 6. Retention & Engagement Keeping your customers active and around
  7. 7. topic retention & engagement page 05 How do you differentiate between retention & engagement? Why do some apps have high retention while others don’t? Questions? Send us a tweet: @jjxia @andrewchen #subscribed16
  8. 8. retention vs. engagement source: Flurry page 06
  9. 9. topic retention & engagement page 07 What are some strategies that actually make an impact on engagement & retention rates? Questions? Send us a tweet: @jjxia @andrewchen #subscribed16
  10. 10. Growth Strategy How companies plan for rapid growth
  11. 11. topic growth strategy page 08 At which stage does a company consider investing in a Growth Team? Questions? Send us a tweet: @jjxia @andrewchen #subscribed16
  12. 12. topic growth strategy page 09 How do companies balance their product roadmaps vs. growth roadmaps vs. UX roadmaps? Questions? Send us a tweet: @jjxia @andrewchen #subscribed16
  13. 13. Check out Zuora Academy for more great info and actionable advice. All the info you need to build and run an amazing subscription business. https://www.zuora.com/academy/

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