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Paywall 2.0 The Reinvention Of Media

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Paywall 2.0 The Reinvention Of Media

  1. 1. Paywall 2.0The Reinvention Of Media Tien Tzuo CEO, Zuora
  2. 2. The Leader in Commerce, Billing and Finance solutions for the Subscription Economy Subscription Subscription Subscription Commerce Billing Finance Four+ Years of Incredible Growth 500+ customers $82M funding Series A; First Series B, Zuora Series C; Zuora Series D, Zuora winsZuora founded Trademarks product launched featured in WSJ announces 1B in Subscription contracted revenue Economy; EMEA AlwaysOn Company of the Year Award; Offices: expansion expands to Asia Silicon Valley, London, Sydney, Beijing, Chicago, Atlanta
  3. 3. Media Industry At A Crossroads
  4. 4. 2009: Death Of Journalism Widely Predicted
  5. 5. Advertising Revenue at 1950s LevelsNewspapers lost $10 in print advertising for every $1gained in online advertising
  6. 6. The Myth Of Free Was Killing The Industry“By having a paywall you are cutting your journalism off from theworld.” – Alan Rusbridger, Guardian Editor-In-Chief (Jan 2010)
  7. 7. Cost Cuts: Staff Slashed To 1978 Levels
  8. 8. Resulting In A Race To The Bottom 31% Of Americans stopped using a news outlet because of dissatisfaction over content Source: PEW Research Center State Of The News Media 2013
  9. 9. Some CompaniesRebelled Against FreeThe New York Times paywall is working better than anyone had guessed Confidential and Proprietary Information. Do not distribute beyond intended audience.
  10. 10. A New Dawn Digital Pearson Sees…subscription sales 33% of our subscribers now Digital Incomeare rising faster revenues coming outnumber Beating Printthan ad dollars are from subscriptions print…. FT Publishingfalling…. NYT … Dallas Morning News
  11. 11. Digital Magazine Revenues Predicted To Triple Source: PEW Research Center State Of The News Media 2013
  12. 12. Digital Paywalls Are On The Rise Tribune Co. 27.8 % Papers With Paywalls Swift Communications 17.2 McClatchy Co. 16.7 Times-Shamrock 75Dow Jones Local Media 100 Berkshire Hathaway 57.9MediaNews-Digital First 44.1 Lee Enterprises 57.7 GateHouse Media 31.6 Gannet & Co. 72.2 46.7% of newspapers now behind a paywall News & Tech Stats Aug 2012
  13. 13. Western Europe: Online Paid Content Revenue Expected To Rise By 65% +65% 10,2 6,2€Billion 2012 2017 Source: Forrester Research
  14. 14. Wall Street Is A Believer TooShares of Gannett, New York Times, and E.W. Scripps are up
  15. 15. Bottom Line: Paywalls Can Work Print Circulation Before Print Circulation After Paywall PaywallNew York Times Weekday declined by 7.8% Weekday declined by 5.6% Sunday declined by 5.3% Sunday declined by 0.1%Wall Street Journal Paywall for 15 years Very gradual declineBoston Globe Declined by 5.3% Sunday increased by 0.8%Dallas Morning News Declined by 16.1% Weekday declined by 5.5% Sunday declined by 1%Arkansas Democrat Gazette - Weekday increased Sunday remained steady Source Michael Nevradakis “May The Best Paywall Win” University of Texas Austin Paywalls show signs of positively impacting print circulation
  16. 16. We Proudly Support Media Industry’s Transformation So Where Do We Go From Here?
  17. 17. Is this theNew Normal?
  18. 18. Or is the Shift to Digital an Opportunity for Reinvention?
  19. 19. The First Paywalls:The Difference Between Success And Failure?
  20. 20. We Proudly Support Media Industry’s Transformation It’s Never Been About the Paywall
  21. 21. We Proudly Support Media Industry’s Transformation It’s About the Customer
  22. 22. Digital Users Consume MORE NEWS Not Less 31% Spend more time with news 43% Go to more news sources than before
  23. 23. The Future Starts withDeeper Customer Relationships
  24. 24. Multi-Device ExperiencesWelt Group: Major newspaper brand in Germany represented on all relevant digital platforms of iOS, Android and Kindle
  25. 25. Increased Geographical Reach NYT Announces Online Portuguese Edition, Bringing Times Journalism To Readers in
  26. 26. Innovative Content Monetization Pearson Plug-N-Play offers content via APIs to third party app developers Confidential and Proprietary Information. Do not distribute beyond intended audience.
  27. 27. Cross Content BundlingNews International: Bundling print, web and tablet subscriptions to The Times and the Sunday Times Confidential and Proprietary Information. Do not distribute beyond intended audience.
  28. 28. Predictable Revenue ModelNew York Times quarterly revenue rises on subscriber growth
  29. 29. Going Beyond The Paywall Increased Cross Title Geographical Bundling Reach 1PredictableRevenue 3Model Richer Multi Device Experiences 4 Extended Product Line via Innovative Content Packaging Confidential and Proprietary Information. Do not distribute beyond intended audience.
  30. 30. Confidential and Proprietary Information. Do not distribute beyond intended audience.
  31. 31. It’s Time for Paywall 2.0Paywall 1.0 Paywall 2.0A simple toll-gate Business Model TransformationRigid Monetization Strategies Flexible Monetization StrategiesPaywall-Centric Relationship-CentricSplintered Subscriber View Unified Subscriber ViewSingle Platform Monetization Cross Platform Content Bundling
  32. 32. The Technologies Are HereFor Media
  33. 33. The Success Stories are Here
  34. 34. We Proudly Support Media Industry’s Transformation It’s Time to Start the Journey “There Are Three Estates in Parliament, But The Fourth Estate Is More Important Than All “ Edmund Burke, British Politician, 1729-1797 As quoted in “Heroes and Hero Worship In History”

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