Consumerization of the Enterprise (Subscribed13)

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To promote communication & accessibility and drive revenue, the majority of enterprise organizations are creating business apps for both customers and employees. The key to success is embracing new principles around consumer-centric design & UI, BYOD, social sharing, etc.

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Consumerization of the Enterprise (Subscribed13)

  1. 1. Consumerization of the Enterprise Rick  Marini   Founder  &  CEO  
  2. 2. My  Background   1: 2: 3: Serial  entrepreneur  in  Silicon  Valley  for  the  past  14  years.    Founder   4  companies:  Tickle,  SuperFan,  BranchOut,  Talk.co.     Founded  Tickle  in  1999,  sold  to  Monster  for  $100M  in  2004.   Founded  BranchOut  in  2010  -­‐  raised  $49M.    Grew  to  over  30M   registered  users  and  over  800M  total  profiles.        In  the  next  2  weeks,  launching  Talk.co  providing  “real-­‐Rme  chat   with  co-­‐workers”.    Free  app  on  iOS,  Android  and  desktop.    In  beta   today  for  free  as  BranchOut.    
  3. 3. The  world  is  Mobile   1: 2: 3: The  world  is  moving  has  moved  to  mobile.    Mobile  devices  have   fundamentally  changed  the  way  we  work  and  play.       In  2011:  sales  of  smart  phones  exceeded  sales  of  PCs  (487M  vs   414M).    In  2013  projecRons:  1.9B  mobile  devices  vs.  315M  PC’s.     (Gartner  Report)         The  average  U.S.  user  carries  3  mobile  devices.     (Sophos  Survey).        
  4. 4. Mobile  @  Work   1: 2: 3: 81%  of  U.S.  employees  use  personal  devices  at  work.    (Harris   InteracRve)     Sales  &  MarkeRng  teams  are  migraRng  to  tablets  and  iPads.     Salesforce  sales  reps  all  use  iPads  for  sales  calls.       Larger  enterprises  are  embracing  BYOD.    75%  of  BYOD-­‐supporRng   enterprises  had  over  2,000  employees,  46%  had  over  10,000   employees.    (Good  Technology  report)  
  5. 5. BYOD   1: 2: 3: Users  prefer  to  work  with  a  notebook,  tablet  or  smartphone  that   they  carefully  chose  to  fit  their  own  requirements  over  a  device   selected  according  to  a  set  of  corporate  IT  guidelines.     User  adopRon  trumps  IT.    A  year  ago,  Dropbox  was  the  devil  to  IT   bc  of  security  concerns,  lack  of  control,  confusion  of  personal/prof   mixing  of  files  and  storage.     Now,  aher  massive  adopRon  of  Dropbox,  IT  is  forced  to  make  it   work.  Dropbox  also  addressed  many  of  the  concerns  through  it’s   Dropbox  for  Teams  service.  
  6. 6. Adapt  or  Die   1: 2: 3: The  enterprise  sohware  world  has  long  been  a  stronghold  for   unairacRve,  frustraRng  products.   Technology  is  happening  at  the  consumer  level  first,  ohen  on   mobile.    Enterprise  sohware  must  be  re-­‐designed  to  fit  the  new   paradigm  of  mobile  phones  and  tablets.        Developers  must  re-­‐think  enterprise  offerings  to  appeal  to  users   who  are  accustom  to  great  design  and  intuiRve  UI  from  sites  like   FB,  Twiier,  Google,  etc.  
  7. 7. Business  Class   1: 2: 3: For  airlines,  Business  Class  is  an  upgrade  but  in  the  world  of   sohware,  Business  Class  (enterprise)  means  poor  design  and  non-­‐ intuiRve  UI.   Users  are  starRng  to  require  good  design  and  intuiRve   funcRon  as  a  necessity  -­‐  instead  of  an  added  value.  On   mobile  devices,  that  requirement  is  even  stricter.   Startups,  ahead  of  larger  orgs,  are  now  applying  best-­‐in-­‐class   lessons  learned  from  the  consumer  Internet  and  applying  them  to   enterprise/B2B  products.  
  8. 8. Disrup?on   1: 2: Enterprise  products  done  right:    Dropbox,  Box,  Evernote,  Asana,   YouSendIt,  Zuora  and  big  guys  like  Apple  and  Google.   As  these  consumer-­‐driven  lessons  conRnue  to  creep  into  the   enterprise  sohware  world,  there  is  a  huge  opportunity  for  startups   to  disrupt  the  status  quo.  
  9. 9. Talk.co   1: 2: 3: Talk.co  will  launch  in  the  next  2  weeks.    The  service  will  allow   “Chat  for  co-­‐workers”  in  a  safe,  secure  environment.    It’s  like   “WhatsApp  for  professionals”  (not  personal).   Talk.co  will  allow  for  a  free  trial  period  and  then  once   enough  people  in  an  organizaRon  are  genng  value  from  the   service,  we  will  add  subscripRon  payments.   Timing  on  subscripRons  could  be  Rme-­‐based  or  based  on  #  of   users.    Talk.co  will  rely  on  Zuora  to  power  our  subscripRon   plaporm.  
  10. 10. Q&A   Thank  You  

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