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The beautiful things numbers can tell you about social media,[object Object],Beauty Directory Digital Seminar,[object Object],26 July 2011,[object Object]
Australian’s love social media,[object Object],Most prolific users in the world,[object Object],Over 10 million tap into other consumers opinions,[object Object],Nearly 6 million connect with brands & organisation’s,[object Object],Roughly a third use social media every day*,[object Object],Social media brands are consistently amongst top 15 sites visited by Australians,[object Object]
Australiansocial media landscape is less complex,[object Object],Unique Audience,[object Object],Source : Nielsen NetView April 2011,[object Object],Flickr,[object Object],YouTube,[object Object],R.I.P MySpace,[object Object],20% ahead of nearest social platform,[object Object],Not on the radar,[object Object],Source : Nielsen NetView June 2011,[object Object]
72% of people in their 20s use social media at least most days,[object Object],70% teenagers use every day,[object Object],64% people in their 30s use at least weekly,[object Object],The youngeryou are, the more frequentlyyou use social media,[object Object],Source: Sensis Social Media Report May 2011,[object Object]
It’s tough for brandsto stand out amongst the crowd of friends & family,[object Object],Social media users average 217 friends,[object Object],The younger you are the more friends you have,[object Object],Source: Sensis Social Media Report May 2011,[object Object]
The future of social media is mobile,[object Object],Social mobile has doubled, now at  ,[object Object],42% of all online Australians and a ,[object Object],whopping 74% of 16-24 yrolds,[object Object],Source: Nielsen Online Consumer Report , March 2011,[object Object],Social Media Report 2011,[object Object]
Get ready for the Mobile web,[object Object],18% ,[object Object],of all Google searches in Australia are conducted on a mobiledevice,[object Object],It’s not just social that is going mobile,[object Object],Predictions that 50% of all access to the internet will be via mobile device:,[object Object],2014 predicted by Commscore,[object Object],2013 predicted by Google,[object Object],2012 predicted by Morgan Stanley,[object Object]
93% use social media to connect ,[object Object],with family & friends,[object Object],Youth are most likely to connect with a brandor business ,[object Object],Source: Sensis Social Media Report May 2011,[object Object]
You need to design experiences that deliver tangible value in return for your audiences time, attention, endorsement & sharing,[object Object],Source: Sensis Social Media Report May 2011,[object Object]
Facebook dominates,[object Object],[object Object]
Stickiest member community with active reach of 67%
Average time per person 7hrs, 20 minutes p/monthSocial Media Report 2011,[object Object]
  6.6 million Australians check Facebook daily,[object Object],Source: Facebook’s head of Agency Relations, Sarah Personette,[object Object]
The averageage of an Aussie on Facebook is 30,[object Object],Approximate age breakdown,[object Object],[object Object]
32% in their 20s
21% in their 30s
14% in their 40s
8% in their 50s
4% 60 yrs +Data compiled by AmodiovalerioeVerde from Facebook Ad Platform,[object Object]
Bigger fan bases mean better results,[object Object],501fans is the tipping point,[object Object]
Facebook News feed is the holy grail,[object Object]
Engagementis vital for visibility,[object Object],[object Object]
Posts manuallyto get a higher EdgeRank score
Timing is key– monitor & learn to find your engagement sweet spot. You’ll get half the ‘Likes’ you’ll ever get in first 1hr 20 mins.
Balance your frequency. Post too often & you’ll annoy people. Post to infrequently & you are invisibleFor more info on Facebook NFO read my blogpost:,[object Object],http://www.bestof3.com.au/bestof3/2011/04/the-cutting-edge-of-facebook/,[object Object]
Reasons people unlike brands on Facebook,[object Object],ExactTarget | www.ExactTarget.com/sff,[object Object]

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The beautiful things numbers can tell you about social media

Editor's Notes

  1. AudienceSpending an average of nearly 7 hours every month 41% (6mill) connect with brands 74% (10million) tap into other consumers opinions found on social media30% use social media every day (Sensis)Facebook #2YouTube #4Blogger #13
  2. Universe – 14,932,485 online australiansMember communities – all social media & blogsFacebook – just under 10million or 67% of all online AustraliansYouTube – 7,576,000 unique views per monthLinked In & Twitter neck & neck each month – June closer to 2million AUV’sFlickr – 1.5million AUV’s ~ approx 10% online populationMySpace – 1million AUV’s & falling 100k p/monthFourSquare – 693,000
  3. 64% of teenagers50% of 30 year oldsNote: 2 x different data sources means variation in figures
  4. Google – Australian data6% growth in 5 months!!http://www.flickr.com/photos/ljcybergal/42255990/sizes/o/in/photostream/
  5. Primary reason for using social media is to connect with friends & family.Source: Sensis Social Media Report May 2011
  6. http://day1of1.files.wordpress.com/2011/07/gift.jpgSensis Social Media Report May 2011
  7. Facebook appears to be bulletproof in its domination of Australian audience & continues to enjoy steady growth month-on-month (approx 2.6%)Avderage visits per month 27 according to Nielsen on 16 per week according to SensisYouTube not included in Sensis & Neilsen dataData sources - NeilsenNetView – April 2011 & Sensis social media report 2011
  8. At an event in the US, Facebook’s head of U.S. agency relations Sarah Personette shared some statistics about Facebook usage. CEO of Buddy Media Michael Lazerow shared the slide, which tells us that over 10 million Australians are active Facebook users, with 66% of them logging in daily. That’s 44% of the total Australian online population.Source http://www.gizmodo.com.au/2011/02/6-6-million-australians-check-facebook-daily/Image credit http://photos.miravit.cz/albums/45_living_on_bondi-beach_summer_2006-07/bondi-beach_summer-2006-07_p1060048.jpg
  9. Data source : Facebook ad platformData compiled by Amodiovalerioe Verde- amodiaovalerio.verde@gmail.com45% Female 53% male 2% unknown
  10. businesses able to grow a fanbase of 501 to 1,000 fans have 3.5 times more traffic than those with 1 to 25 fans. Moreover, businesses with over 1,000 fans had 22 times more traffic.businesses with 501 to 1,000 fans saw 4 times as many leads as those with 1 to 25 fans and businesses with over 1,000 fans saw 12 times more leads.
  11. The holy grail of Facebook is to get into the news feed of other Facebook users and get those users to comment, “like’, and share those updates.NFO - The SEO for facebookSimilar to Google, there is an algorithm that determines what others see in their news stream. That algorithm is called EdgeRank.EdgeRank is for Facebook’s news stream, what PageRank is for google search results.The 3 components of EdgeRank1) Affinity/Relationship Score – this is the weight given between the user who is viewing a wall update, and the creator of the update.  The more frequent a “viewer” and “creator” have interacted in the past, the higher the affinity score will be between the creator’s wall update and the viewer. 2)  Edge Type –Anytime something happens in (or derived from) a wall, it’s called an “Edge”. When you send out an update from your Facebook Fan Page, that update is called an “Edge”. When someone “comments”, “likes”, or “shares” your update, those interactions are called an “Edge”. From the perspective of the algorithm, not all “Edges” are created equal. Photos receive the highest weight, followed by videos, links, status updates and apps. Manual posts receive more weight than posts by apps.So the richer the content, and the deeper the interaction, the higher the weight score. Both volume and quality count towards weight. Post multimedia content that is likely to get a response from your audience to maximise your weight score..3)  Time – The older the edge, the less important it becomes. The most recent edges score highest. The longer your audience engages with a post, the longer your time score remains high.Note: The Facebook mobile application currently only uses the “Live Feed” or ‘most recent’ version of the news feed so it is still possible to get visibility from those most active on FacebookKey difference with Facebook NFO & typical search algorithms is that it is unique for each & every person. Whereas on Google you can optimise your site so it appears at the top, no matter who is searching, appearing at the top of the Facebook newsfeed is very much down to ENGAGEMENT.
  12. Your content on Facebook, within one hour and 20 minutes, will have half the likes that it's ever going to get.Within two hours and 15 minutes, 60%. Up to four hours now, it's 70%. Within seven hours, it's 80%. By 22 hours, your post has gotten 95% of the likes it's ever going to get.
  13. US research from ExactTarget
  14. Blogs that post daily will generate 4x more leads than blogs that post weekly or lesshttp://www.flickr.com/photos/jonswerens/2408289061/sizes/l/in/photostream/
  15. http://www.flickr.com/photos/x-ray_delta_one/4006849801/lightbox/
  16. Source: Neilsen | Community Engine Social Media Business Benchmarking Study 2011http://www.flickr.com/photos/benhosking/5076568979/lightbox/
  17. Healthy level of effort into monitoring & conversationsIntegrating social into own websitesSource: Neilsen Community Engine Social Media Business Benchmarking Study 2011
  18. Business are starting to realise the importance of rich media (with 21% offering this type of content)Only 9% business optimising content for mobile phonesSource: Neilsen Community Engine Social Media Business Benchmarking Study 2011