Online Advertising Trends 2014 saw the continued growth in digital media investment in Australia sits at 37% is now ahead of TV 30%, Print 19% and Radio 8%. As a greater percentage of the advertising investment shifts into digital, new technologies are emerging promising new and innovative ways to reach, engage and influence customers. What digital media levers are worthy of our attention and how can they be leveraged to optimise the return on media investment?
This session will cover an overview of the changing landscape and major trends impacting online advertising, including Case Studies examples to bring to life some of the exciting new opportunities including Convergence of TV and digital Advances in data and technology for advertising & pricing Real time bidding & optimisation Brands becoming publishers Mobile advertising Social advertising Cautions and pit falls
An overview of the current and about-to-hit trends in online advertising, with examples and case studies bringing the trends to life. The session will cover :- TV and online video converging Advances in data and tech on online advertising and pricing Emotion sensing tech Real time personalisation with NFC Brands becoming publishers Digital Video Explosion Mobile Advertising Social Advertising Cautions and pit falls
Online Advertising Trends
Landscape 1. TV and online video converging - Dish and Disney - Comcast purchase Free Wheel
2. Advances in data and tech in advertising and pricing - real time bidding can buy ads in fraction of a second - brands can find ideal price - personalisation (NFC / ibeacon) - retargeting - metrics and measurement - emotion sensing tech
3. Tech driving Trends Near field communications Emotion sening technologys
Major Trends Brands becoming publishers Digital Video Explosion Mobile Advertising Social Advertising
Cautions Ad placement online Botnets Fraudulent traffic Privacy concerns
Conclusion Hugely exciting time Watch out for big players taking on tv Data/feedback christmas
International Women’s Day .. Tinder users encouraged to update update their TINDER image to one of the Amensty “Make the Choice” campaign ones
Tinder helped by prioritising Amnesty’s profile Despite not being able to track the exact number of participants, Amnesty International had thousands more click-throughs to their website and members signed up in their hundreds.
Inspired by the disappearing nature of content on Snapchat, the World Wildlife Fund in Denmark and Turkey have launched the #LastSelfie campaign. Created by Grey Group ad agencies, 41?29! in Turkey and Uncle Grey in Denmark, the #LastSelfie Snaps are meant to symbolize the diminishing population of different endangered species.
According to the World Wildlife Fund, “The emphasis of this new campaign is to underline that if we don’t take action in real life, these species will disappear for real.”
Large audience and lots of dollars going into it. Relevant creatives work well
Can you spot which of these are content and which are ads?
Smart alerts can really add context and value to content and strengthen the relationship between consumers companies
Smart alerts can really add context and value to content and strengthen the relationship between consumers companies Take this example for surfers who would like to be woken up when the waves are good, but allowed to sleep in if they aren’t
This week I heard that some insurance companies were proactively telling their customers to put their vehicles under cover to protect them from potential hail damage
Essentially a CSR initiative
Clever Buoy aims to protect both the beach-goers and sharks with an efficient, economical yet humane alternative to current shark defence methods. The result of a collaboration between Optus, Google and M&C Saatchi, Clever Buoy detects sharks by using a world-first sonar system which transmits a real-time message to the Lifeguard towers via the Optus Network and Google Plus once the shark's movement is identified.
Interactive billboards aren’t new to be honest, it’s just that too many of the applications are quite boring.
The new British Airways #LookUp billboards in Piccadilly Circus, have some pretty cool tech behind them. As British Airways planes fly over the ClearChannel digital outdoor sites through the Heathrow flight path, they trigger advertising creative showing real-time data of that plane, including destination and flight number; including a weather feed even reads the cloud height to ensure the plane is visible before showing the advert! Pretty cool huh?
Shopkick deployed the first iBeacon/BLE-based presence signal at any major retailer on November 20, 2013. It is called shopBeacon and is currently live in a closed beta trial at Macy's Herald Square, New York and Union Square, San Francisco. ShopBeacon can welcome a shopper when she enters a store and show her location-specific deals, discounts, recommendations, and rewards, without her having to remember to open the app. It can also tie at-home browsing to in-store benefit—if she "likes" a specific product in the app, shopBeacon can remind her when she enters the store that sells it. It can also deliver department-specific offers throughout the store—so the boots she liked show up at the most useful time—in the Shoe department. ShopBeacon requires minimal investment, can be installed by sticking the device on a wall or other flat surface, and has a battery life of five years. Now available for purchase nationwide, it works with the shopkick app with its 6 million+ shoppers, as well as with retailers' own apps.
Honeywell is offering Smart Zoning
Tracking emotion and then dynamically responding with content is just getting started http://vimeo.com/67741811
After raising a $6 million series B round, facial recognition company Emotient will open a private beta for a Google Glass app that detects users' emotions in real time. Venture-capital firm Handbag led the financing, which closed in December but was announced Thursday, bringing the total amount raised to $8 million.
Now more than ever we have the ability to measure all forms of advertising